{"id":9894,"date":"2024-10-30T12:25:00","date_gmt":"2024-10-30T12:25:00","guid":{"rendered":"https:\/\/www.eudonet.com\/mbam\/"},"modified":"2026-04-14T09:38:56","modified_gmt":"2026-04-14T09:38:56","slug":"mbam","status":"publish","type":"post","link":"https:\/\/www.eudonet.com\/en-ca\/resources\/blog\/mbam\/","title":{"rendered":"Montreal Museum of Fine Arts: Testimonial of Eudonet&#8217;s first Canadian client"},"content":{"rendered":"\n<div class=\"wp-block-lord-blocks-highlight wp-block--highlight\">\n<h2 class=\"wp-block-heading\" id=\"h-in-summary\">In Summary<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in 1860, the <strong>Montreal Museum of Fine Arts (MMFA)<\/strong> is Canada\u2019s most visited museum, welcoming over 1.3 million visitors annually and managing a collection of more than 48,000 works across five pavilions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To optimise communication with over 400,000 contacts and donors, the MMFA chose <strong>Eudonet CRM<\/strong> in 2008 to centralise its data, personalise donor engagement, and streamline fundraising and membership renewal processes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The CRM enables the museum to segment donations, manage campaigns, and track visitor interactions strengthening relationships with patrons and enhancing operational efficiency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to Eudonet\u2019s flexibility and rapid implementation, the MMFA can now manage its fundraising, communication, and visitor engagement from one integrated platform ensuring every interaction contributes to the museum\u2019s ongoing success.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\">In 2008, the Montreal Museum of Fine Arts chose to do business with Eudonet to optimize its relationship management with more than 400,000 contacts and donors.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\">Watch the testimonial of Ga\u00e9tan Bouchard, Chief Information Officer, explaining how Eudonet enables the MMFA to stay connected with its members.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Le MBAM reste connect\u00e9 avec son public et ses donateurs gr\u00e2ce \u00e0 Eudonet CRM\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SKO3N7C96dE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\" id=\"h-the-montreal-museum-of-fine-arts-a-world-class-museum\">The Montreal Museum of Fine Arts: a world-class museum<\/h2>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\">Founded in 1860, the MMFA is one of the first museums in North America to have formed an encyclopedic collection worthy of the name.<br>The museum brings together a total of more than 48,000 works dating from antiquity to the present day, making it unique in Canada. It includes paintings, sculptures, graphic works, photographs and decorative art objects displayed in five pavilions.<br>Each year, the Montreal Museum of Fine Arts hosts more than 1,300,000 visitors, making it the most visited museum in Canada.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\" id=\"h-stay-in-touch-with-your-customers-with-eudonet-crm\">Stay in touch with your customers with Eudonet CRM<\/h2>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\">For the MMFA, keeping in touch with clients is important. Eudonet\u2019s CRM solutions can effectively manage client relationships through a number of strategies.<\/p>\n\n\n\n<ul class=\"wp-block-list wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<li>Newsletter<\/li>\n\n\n\n<li>Funding request retargeting<\/li>\n\n\n\n<li>Subscription renewal<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\" id=\"h-the-museum-s-relationship-with-its-donors\">The museum\u2019s relationship with its donors<\/h2>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\">Despite the large influx of visitors to the MMFA each year, the financial contribution of donors remains essential to the effective operation of the institution and the continued addition of new works to the collection.<br>In this regard, the museum staff testifies to the Eudonet software\u2019s contribution in information sharing and promoting the financial contribution of many patrons.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote wp-embed-aspect-16-9 wp-has-aspect-ratio is-layout-flow wp-block-quote-is-layout-flow\">\n<div class=\"wp-block-lord-blocks-blockquote wp-block--blockquote\"><blockquote>Our donors want to know why they donate. Eudonet allows us to segment the type of donation, so the donor knows where his donation is going and of course, it allows us to target for different events or campaigns.<\/blockquote><p>Ga\u00e9tan Bouchard, Head of IT Services, MMFA<\/p><\/div>\n<\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\" id=\"h-a-crm-that-meets-the-clients-needs\">A CRM that meets the clients needs<\/h2>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\">One of the great strengths of Eudonet\u2019s CRM solutions is their flexibility. Users can choose the features that best help them achieve their initial goals.<br>In the case of the Montreal Museum of Fine Arts, these were:<\/p>\n\n\n\n<ul class=\"wp-block-list wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<li>Integrate all the main activities of the museum<\/li>\n\n\n\n<li>Facilitate data sharing<\/li>\n\n\n\n<li>Have access to the full profile of all visitors<\/li>\n\n\n\n<li>Eliminate duplication<\/li>\n\n\n\n<li>Optimize requests for funding<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\" id=\"h-a-masterful-implementation\">A masterful implementation<\/h2>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\">The challenge of implementing CRM software that integrates all the operations of the MMFA was immense. Nevertheless, the Eudonet team made this process fast and easy, which enabled their new client to take advantage of its new CRM tool as quickly as possible.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote wp-embed-aspect-16-9 wp-has-aspect-ratio is-layout-flow wp-block-quote-is-layout-flow\">\n<div class=\"wp-block-lord-blocks-blockquote wp-block--blockquote\"><blockquote>The extraordinary thing for a project of this magnitude is that it was integrated and implemented in just a few months.<\/blockquote><p>Ga\u00e9tan Bouchard, Head of IT Services, MMFA<\/p><\/div>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>In 2008, the Montreal Museum of Fine Arts chose to do business with Eudonet to optimize its relationship management with more than 400,000 contacts and donors. Watch the testimonial of Ga\u00e9tan Bouchard, Chief Information Officer, explaining how Eudonet enables the MMFA to stay connected with its members. The Montreal Museum of Fine Arts: a world-class [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":27875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"Testimonial: MMFA Manages Fundraising | Eudonet","_yoast_wpseo_metadesc":"Find out how Eudonet's flexible CRM platform enabled the Montreal Museum of Fine Arts increase all of its revenue centers.","footnotes":""},"tags":[],"sectors":[118],"solutions":[119],"class_list":["post-9894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"article_suptitle":"","article_short_desc":"Find out how Eudonet\u2019s flexible CRM software has enabled the Montreal Museum of Fine Arts to increase all of its revenue centers.","article_caption":"","article_related":"","author_name":"Cle\u0301ment SORIA","author_link":"https:\/\/www.linkedin.com\/in\/clementsoria\/","author_photo":24387,"author_bio":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Testimonial: MMFA Manages Fundraising | Eudonet<\/title>\n<meta name=\"description\" content=\"Find out how Eudonet&#039;s flexible CRM platform enabled the Montreal Museum of Fine Arts increase all of its revenue centers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eudonet.com\/en-ca\/resources\/blog\/mbam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Montreal Museum of Fine Arts: Testimonial of Eudonet&#8217;s first Canadian client\" \/>\n<meta property=\"og:description\" content=\"Find out how 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