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CCI Brabant Wallon

Discover the Eudonet journey of CCIBW with Céline Squélart, Director of CCIBW

Willy Bellony
Willy Bellony Updated on 25 November 2025
CCI Brabant Wallon
Summary
A new CRM solution to gain momentum
A weighty recommendation for a preferred partner
An (almost) perfect timing
Very rapid positive effects
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Founded in 1850, the Chamber of Commerce and Industry of Brabant Wallon (CCIBW) caters to businesses of all sizes and sectors. Along with its 5 sister Chambers of Commerce in Wallonia, the coordination and complementarity of their actions give CCIBW a significant influence in economic decision-making regarding entrepreneurial challenges in Wallonia.

Faced with our needs, the Eudonet team mastered the specifications by going even further in meeting each requirement.

Céline Squélart, Director of CCIBW

As a private association, CCIBW operates through the contributions of its members, partners, revenues, and some subsidized projects. As an essential economic player, its mission is to support its members in the development, growth, and sustainability of their activities. In this context, Céline Squélart, Director of CCIBW, shares her experience in implementing a CRM to manage and enhance the organization’s activities.

CCIBW in numbers:

11 employees
€1 million in annual revenue
550 member companies
70 activities (trainings/networking): 1500 participants
7,500 export documents issued per year
Please note that the translation provided is based on the given text and may vary in style or wording.

A new CRM solution to gain momentum

The database we were working with at CCIBW was well-structured, but unfortunately limited in its scalability. Software updates were impossible, and we faced the risk of data loss. The tool’s obsolescence was hindering our business strategy.

It was time for us to look beyond a simple database and transition to a comprehensive customer management solution with dedicated business tools. With the assistance of an analyst, we studied the existing processes and our needs. This allowed us to identify areas that could evolve alongside new CRM technologies. We needed a change, but not a revolution. We decided to retain the processes that were working and modify those that had become outdated.

In addition to customer relationship management, our requirements included a cross-functional knowledge base for export activities, integrated management of all our events, membership fee processing, collaborative management of customer requests and follow-ups, shared internal tasks, integration with two external platforms for export document issuance, and most importantly, we incorporated invoicing, batch invoicing, and invoice reminders.

A weighty recommendation for a preferred partner

We issued a call for proposals from local or Belgian service providers. Eudonet was suggested to us by Belgian Chambers (the federation of Belgian Chambers of Commerce), which had recently successfully implemented their CRM.We chose Eudonet for the alignment of its core functionalities with our activities as a Non-Profit Association and for the adaptation of specific features to our Chamber of Commerce operations. The language of professional organizations was shared, and there was a clear understanding of our needs and the solutions provided. There was no doubt that Eudonet would be our CRM.In response to our requirements, the Eudonet team fully grasped the specifications and went even further in meeting each expectation. From the moment we saw the solution demonstration, the relationship with the two CRM experts, Denis and Marc, was excellent. Throughout the analysis workshops, development, testing, training, and up to the Go Live phase, the quality of the relationship continued to improve. And it still does today.

Céline Squélart, Director of CCIBW

An (almost) perfect timing

The project started on the planned date and went live as scheduled. What more could we ask for?

Without hiding the scale of the project from our employees, we formed a group of three ‘key users’: the management, for their 360° view of the activities, and the two individuals who had a comprehensive understanding of customer relations and the most significant operations. Each employee was able to describe their processes, expectations, and needs. Everyone participated in workshops related to their respective roles, which familiarized them with the new tool that awaited them… It already belonged to them.The management created a ‘usage bible’ that supplemented the standard manual provided by Eudonet. These bibles translated the terms from the old system to the language of the new tool and explained the usefulness of each field and step. Additionally, every user question was centralized and turned into tutorials that were subsequently shared with all users.With the Eudonet teams, we identified two major phases in the project: the necessary developments and the less urgent ones. While the second phase was hindered by the COVID-19 health crisis, it did not affect the basic functioning of CCIBW. Due to financial prudence, we postponed these ‘convenience’ developments. As the saying goes, ‘nothing happens by chance.’ Our previous database was in a closed network. If we had not initiated, developed, and integrated the project on time, no employee would have been able to work remotely during the lockdown. With Eudonet, it only took an afternoon for CCIBW employees to become operational from home.

Céline Squélart, Director of CCIBW

Very rapid positive effects

The time-saving aspect is among the primary benefits of Eudonet and applies to many of our daily tasks: managing event and training registrations, membership and partnership management, activity reporting, and more. Many of our tasks are made easier, centralization is reliable, and we gain efficiency in client relationships. Eudonet has even had a beneficial effect on invoicing for CCIBW’s services. Previously, we had to perform double encoding. Today, batch invoicing easily saves the user a full day. We are eagerly awaiting phase 2 of our project!”

Céline Squélart, Director of CCIBW

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