Back to Webinars
Webinar

How to measure your member engagement using your CRM?

Discover why member engagement is the fuel that keeps your organisation moving forward — and how to measure, act on, and maximise it with your CRM.

40 min
Driven by
Sarah
Sarah Cotton
Professional Associations and Federations Expert
How to measure your member engagement using your CRM?
A webinar to measure your member engagement using your CRM

Interested in this webinar? Get the link to the video replay !

Missing fields :
Your replay link is ready!
Check your inbox.

What you will learn from this webinar

Grasp the true value of engagement

Learn why engaged members renew more, spend 22% more, and become your strongest advocates.

Measure effectively

Discover how to track engagement through flexible, points-based scoring adapted to your association’s priorities.

Take action with impact

See how personalised follow-ups, surveys, and recognition programs transform disengaged members into loyal contributors.

A new perspective on member relationships

This webinar explores how associations can move beyond a flat view of membership to a dynamic, 360° perspective of engagement. Using real examples, the session demonstrates how identical-looking members reveal very different levels of involvement once engagement is properly measured and how to react to improve. Discover:

  • Why engagement is the #1 driver of retention according to the 2021 Membership Marketing Benchmarking Report
  • How to assign scores to touchpoints like event attendance, volunteering, and content interaction
  • The role of a single source of truth in avoiding fragmented data
  • Practical ways to act differently with disengaged vs. highly engaged members
  • Demonstration of Eudonet dashboards, reports, and automations

In the words of our expert

On paper, two members may look identical. But when you dig deeper with engagement scoring, you reveal who is truly connected and loyal. That’s when you can take meaningful, personalised action.
— Chris Sinclair, Professional Associations and Federations Expert
Unlock your member engagement
With the CRM, measure, act on, and maximise you member engagement to drive loyalty and growth
Access the replay Book an appointment

Why it matters

Retention, revenue growth, digital engagement, and member satisfaction all hinge on your ability to understand and act on engagement. The answers and strategies are all inside the replay.

FAQ

Why is member engagement so critical for associations?

Because lack of engagement is the leading cause of membership lapses. Engaged members not only stay longer, they also spend more and champion your organization.

How does Eudonet measure engagement?

Through a flexible points-based system where each interaction — event attendance, email click, survey response — contributes to a tailored engagement score.

What actions can associations take with these insights?

From thanking and rewarding your “super-engaged” members to reactivating disengaged ones through personalized outreach and surveys, you can adapt strategies to each profile.

Can these processes be automated?

Yes. The system includes marketing automations, letting you schedule reminders, follow-ups, and engagement campaigns without manual effort.

Do I need third-party tools like MailChimp or SurveyMonkey?

No. Eudonet integrates built-in email marketing, surveys, and event management, keeping all engagement data in one place and eliminating silos.

Recommandations

About Eudonet

About Eudonet

Your technological autonomy is the key to making a lasting impact on society. For over 25 years, we have been an independent French SaaS provider. Today, Eudonet is the trusted technology platform for more than 1,500 organisations serving the greater good from the public sector and higher education to cultural institutions, professional associations, charities, and foundations.

100% dedicated

Our solutions are fully designed for your sector.

25+ years of expertise

Supporting organisations that serve the public good.

Secure and compliant

A sovereign CRM platform, 100% French and fully GDPR-compliant.

200+ team members

Across Europe and Canada, committed to impact and performance.

Join the organisations that make a difference

Book an appointment Contact sales team
An error occurred.