Integration With Matomo: Analyse Your Communities

Matomo Integration Overview

The Matomo integration gives your organisation an ethical, privacy-first alternative for analysing member and donor behavior. This European web analytics solution helps you precisely measure the effectiveness of your community engagement and fundraising campaigns, while staying true to your core values of privacy and data protection.

Matomo stands out with its privacy by design philosophy, perfectly aligned with the values of associations and foundations committed to protecting their stakeholders. You maintain full ownership of your analytics data, with no third-party sharing strengthening trust with your audience.

Privacy protection: Ethical analytics with no data sharing with third parties.
Data ownership: Full control of your analytics data, kept in-house.
European alternative: GDPR-compliant by design, exempt from consent if properly configured.

Benefits of using Matomo with Eudonet

Stronger ethics and compliance

Align your analytics tools with your organisation’s values by choosing a solution that inherently respects privacy. This ethical coherence builds trust among members, donors, and volunteers, while demonstrating organizational integrity.

Data independence and sovereignty

Keep full control of your analytics data without relying on tech giants. This autonomy shields you from policy shifts at major platforms and ensures long-term continuity for your community and fundraising activities.

Native GDPR compliance and consent exemption

Benefit from a solution designed from the start to meet European data protection regulations. This built-in compliance simplifies your legal obligations and reduces risk. Matomo is the only major analytics solution recognized by the CNIL as exempt from prior consent when configured correctly.

We created Matomo because we firmly believe you should own and control your analytics data. In a world where privacy is becoming a fundamental right, organisations need tools that respect their values and those of their users.

Matthieu Aubry

Founder & CEO of Matomo 
Source: Official Matomo Blog, 2023

How it works

Matomo integrates seamlessly with your Eudonet forms in a privacy-conscious way:

Ethical installation: Deployment with privacy-friendly default settings.

Custom configuration: Metrics tailored to your needs, without excessive data collection.

Respectful analysis: Measure events and campaigns performance while preserving participant anonymity.

Transparent reporting: Clear, actionable analytics available only in-house.

Specific features:

Anonymous analysis of fundraising campaigns.
Anonymous analysis of community engagement campaigns.
Event registration tracking without intrusive tracking.
Conversion measurement without intrusive tracking.
Ethical tracking of fundraising conversions.
Form optimisation based on respectful data.
Transparent, controllable performance reports.

This integration fits perfectly into your Community Management & Events and Online Fundraising ecosystem. It is especially suited to organisations committed to ethical values, including Charities, Foundations & NGOs, Professional Associations, and Alumni networks.

Pricing

Matomo offers a free On-Premise version and hosted versions depending on your infrastructure and advanced feature needs.

Contact your sales representative to discover an ethical analytics solution aligned with your values.