{"id":31095,"date":"2018-12-03T14:00:57","date_gmt":"2018-12-03T14:00:57","guid":{"rendered":"https:\/\/www.eudonet.com\/10-things-to-do-to-boost-your-mail-openings\/"},"modified":"2025-11-26T13:54:54","modified_gmt":"2025-11-26T13:54:54","slug":"10-things-to-do-to-boost-your-mail-openings","status":"publish","type":"post","link":"https:\/\/www.eudonet.com\/en\/resources\/blog\/10-things-to-do-to-boost-your-mail-openings\/","title":{"rendered":"10 things to do to boost your mail openings"},"content":{"rendered":"\n
\n

In summary<\/strong><\/p>\n\n\n\n

Email remains one of the most effective communication channels, even in an age dominated by social media and instant messaging. However, with inboxes flooded daily, your messages must stand out to capture attention and drive engagement.<\/p>\n\n\n\n

Here are the 10 key practices<\/strong> to improve the visibility and performance of your email campaigns:<\/p>\n\n\n\n

    \n
  1. Choose the right moment:<\/strong> Tuesdays and Wednesdays between 3\u20134 PM work best for associations.<\/li>\n\n\n\n
  2. Keep subject lines short:<\/strong> Aim for 40\u201350 characters and place key information at the start.<\/li>\n\n\n\n
  3. Grab attention:<\/strong> Use curiosity, emotion, or urgency but always stay relevant and authentic.<\/li>\n\n\n\n
  4. Avoid false promises:<\/strong> Clarity and sincerity often outperform flashy clickbait.<\/li>\n\n\n\n
  5. Use numbers and action verbs:<\/strong> They increase readability and engagement, but avoid spam-triggering words like \u201cFree\u201d or \u201cPromotion.\u201d<\/li>\n\n\n\n
  6. Personalize your messages:<\/strong> Insert first names and send from a real person rather than a generic address.<\/li>\n\n\n\n
  7. Show gratitude:<\/strong> Thank your community, highlight achievements, and make members feel valued.<\/li>\n\n\n\n
  8. Offer value:<\/strong> Share useful content and advice before asking for support.<\/li>\n\n\n\n
  9. Optimize your pre-header:<\/strong> Use it to add context and reinforce your subject line.<\/li>\n\n\n\n
  10. Test and analyse:<\/strong> Experiment with formats, timing, and tone and use analytics to understand what works best.<\/li>\n<\/ol>\n\n\n\n

    With NetAnswer\u2019s email and analytics tools<\/strong>, you can easily implement these best practices: personalize your messages, track performance, and refine your communication strategy based on real data.<\/p>\n\n\n\n

    In short:<\/strong> relevance, authenticity, and timing are your best allies for boosting open rates and strengthening your connection with your members.<\/p>\n<\/div>\n\n\n

    \n
    \n
    \n
    \n
    \n

    Today, our email messages are invaded by commercial solicitations and it is not uncommon to skim over their content in search of what really interests us. The opening rates of your e-mails are therefore increasingly affected.<\/p>\n

    Yet, with the proliferation of social networks and instant messaging, email remains a safe way to stay in touch.<\/strong><\/p>\n

    So these are our best tips for improving their visibility!<\/p>\n

    1. Get the timing right<\/b><\/h3>\n

    According to this study <\/span>published by SendInBlue<\/span><\/a>, for associations, the best days to send your e-mail would still be Tuesday and Wednesday. Therefore, give preference to this day as well as to the 3pm-4pm time slot, which seems to be more successful.<\/span><\/p>\n

    Also keep an eye on the news to be able to rebound on it, as well as the famous \u00ab\u00a0chestnuts<\/span>\u00a0\u00bb prized by journalists, to which you can make reference while remaining subtle.<\/p>\n

    2. Gardez des objets d\u2019e-mails courts<\/b><\/h3>\n

    Objects that are too long will be cut off by email clients, especially on cell phones, which now represent more than 3\/4 of the consultation media.<\/p>\n

    Take care to put the main information at the beginning of the title and as far as possible to keep the title around 40-50 characters.<\/p>\n

    3. Grab the attention\u2026<\/h3>\n

    The title of your e-mail does not always have to reflect the entirety of its content. You can arouse curiosity, give your message a sense of urgency, use humor or even pique the recipient\u2019s pride to get them to open your e-mail.<\/p>\n

    Examples:<\/p>\n