{"id":8910,"date":"2020-01-08T13:53:32","date_gmt":"2020-01-08T13:53:32","guid":{"rendered":"https:\/\/www.eudonet.com\/once-upon-a-time-crm\/"},"modified":"2026-02-05T08:54:03","modified_gmt":"2026-02-05T08:54:03","slug":"once-upon-a-time-crm","status":"publish","type":"post","link":"https:\/\/www.eudonet.com\/en\/resources\/blog\/once-upon-a-time-crm\/","title":{"rendered":"Once upon a time… CRM"},"content":{"rendered":"\n

Aaah, the good old days, when everyone had time to take the time\u2026 IT\u2019S WRONG! The 70-hour weeks, no paid holidays \u2026 Was it really better before? The industrial revolution and, more recently, the IT revolution have changed everything for many trades, especially in terms of customer relations: social networks , CRM , etc. All these tools that allow you today to be reactive, proactive and anticipate the market. How did we develop with these tools? Here is the story of the progression through time of customer relationship management.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

In the 1970s, relationship marketing<\/strong> \u2013 in contrast to transactional marketing<\/strong> \u2013 put the customer at the centre of its sales strategy . We then speak of the \u201cKnow, Like, Trust\u201d principle, the principle of Customer Monitoring<\/strong> to achieve customer satisfaction and therefore loyalty<\/strong>.<\/p>\n\n\n\n

The 80s are above all a look towards the future. While the future made spectators dream, the democratisation of IT<\/strong> allowed companies to try management software and the first databases were born. They saved time by making prospecting and sales easier for salespeople.<\/p>\n\n\n\n

The 90s marked above all the desire to reach Nirvana with this new methodology which finally found its name: Customer Relationship Management<\/strong> (or CRM<\/strong> ). We are less disjointed, more orderly thanks to the data storage tools developed then, still far from being the ones we know today.<\/p>\n\n\n\n

Everything accelerates with the new Millennium! Resolution:\u00a0more performance<\/strong>\u00a0thanks to the different analysis tools found in\u00a0CRM software<\/strong>\u00a0. The\u00a0marketing<\/strong>\u00a0tools also help engagement and promote\u00a0collaborative work<\/strong>.<\/p>\n\n\n\n

Still further, the advent of\u00a0Smart Devices<\/strong>\u00a0in the 2010s pushes publishers to rethink their software in terms of mobility. The\u00a0CRM<\/a><\/strong>\u00a0is now connected and social, mobile and application.
It remains to be seen what the next decade holds, surprises, we are sure.<\/p>\n","protected":false},"excerpt":{"rendered":"

Aaah, the good old days, when everyone had time to take the time\u2026 IT\u2019S WRONG! The 70-hour weeks, no paid holidays \u2026 Was it really better before? The industrial revolution and, more recently, the IT revolution have changed everything for many trades, especially in terms of customer relations: social networks , CRM , etc. All […]<\/p>\n","protected":false},"author":2,"featured_media":27860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"Once Upon a Time: Customer Relationship Management | Eudonet","_yoast_wpseo_metadesc":"Do you really know CRM, its history, its possibilities or its usefulness? 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