{"id":9098,"date":"2019-07-05T13:58:45","date_gmt":"2019-07-05T13:58:45","guid":{"rendered":"https:\/\/www.eudonet.com\/make-the-most-of-your-visual-identity\/"},"modified":"2025-11-26T11:46:01","modified_gmt":"2025-11-26T11:46:01","slug":"make-the-most-of-your-visual-identity","status":"publish","type":"post","link":"https:\/\/www.eudonet.com\/en\/resources\/blog\/make-the-most-of-your-visual-identity\/","title":{"rendered":"Enhance your visual identity !"},"content":{"rendered":"\n<div class=\"wp-block-lord-blocks-highlight wp-block--highlight\">\n<p class=\"wp-block-paragraph\"><strong>In summary<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your visual identity is far more than just a matter of aesthetics; it\u2019s the bridge between your brand and your community. It reinforces belonging, ensures recognition, and conveys your values across every medium, from your website to social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A strong identity begins with a clear, timeless <strong>logo<\/strong> that connects instantly with your institution while standing out as your own. Complement it with consistent <strong>typography<\/strong>, colors, and visuals that align with your brand values, whether they are excellence, collaboration, or innovation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond design, your <strong>brand image<\/strong> is built through the experiences and emotions your community associates with you. Just as Nike or Apple evoke more than a product, your association should embody a shared spirit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you lack design resources, free tools like <strong>Canva<\/strong>, <strong>Stencil<\/strong>, <strong>Snappa<\/strong>, <strong>Easil<\/strong>, or <strong>Photopea<\/strong> make it easy to create professional visuals, while software such as <strong>GIMP<\/strong>, <strong>Inkscape<\/strong>, and <strong>Scribus<\/strong> offer advanced capabilities at no cost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, NetAnswer\u2019s platform enables full visual customisation of your online content from layouts to colours helping you maintain a cohesive, impactful identity across all your communications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In short:<\/strong> a clear, consistent visual identity amplifies your message, strengthens recognition, and turns every interaction into a reflection of your community\u2019s values.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br>The fine line between art and graphics suggests that the latter is merely a matter of taste. As the saying goes, \u201cTaste and color are not debatable.\u201d While this may be true when it comes to appreciating a work of art, it does not apply to graphic design, which must convey a specific message. Indeed, despite the many possible styles, a graphic design must first be right before it is \u201cbeautiful\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The shapes and colours have their meanings, so they must be used wisely.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/influence-des-couleurs-en-marketing.png\" alt=\"\" class=\"wp-image-9333\" srcset=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/influence-des-couleurs-en-marketing.png 1000w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/influence-des-couleurs-en-marketing-300x300.png 300w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/influence-des-couleurs-en-marketing-150x150.png 150w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/influence-des-couleurs-en-marketing-768x768.png 768w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/influence-des-couleurs-en-marketing-760x760.png 760w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/influence-des-couleurs-en-marketing-480x480.png 480w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/influence-des-couleurs-en-marketing-320x320.png 320w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/influence-des-couleurs-en-marketing-160x160.png 160w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/influence-des-couleurs-en-marketing-80x80.png 80w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>WHY IS YOUR VISUAL IDENTITY IMPORTANT?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For you, it is the link between your school\/company and your alumni association and helps maintain your members\u2019 sense of belonging. It also allows for immediate recognition on your communication media, from your website to your personalised pens with your image and your posts on social networks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"358\" src=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/boutiqueTBS-1024x358.png\" alt=\"\" class=\"wp-image-9326\" srcset=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/boutiqueTBS-1024x358.png 1024w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/boutiqueTBS-300x105.png 300w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/boutiqueTBS-768x268.png 768w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/boutiqueTBS-1440x503.png 1440w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/boutiqueTBS-1200x419.png 1200w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/boutiqueTBS-760x265.png 760w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/boutiqueTBS-480x168.png 480w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/boutiqueTBS-320x112.png 320w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/boutiqueTBS-160x56.png 160w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/boutiqueTBS-80x28.png 80w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/boutiqueTBS.png 1489w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The TBS Alumni shop offers T-shirts with the association\u2019s logo.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>DOES YOUR VISUAL IDENTITY CONVEY YOUR VALUES?<\/strong><\/h3>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>THE STARTING POINT: THE LOGO<\/strong><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">While it\u2019s likely that you\u2019ll hire a professional to create or redesign your visual identity, it\u2019s not out of the question to keep a keen eye on the subject to ensure the integrity of your message. Here are some examples (among many others) of good logos among our clients:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Supbiotech Alumni (groupe IONIS)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The logo makes an instant link with the school. It has been stripped of the graphic elements that burdened the composition and stands out with colors that contrast with those of the school, thus allowing immediate recognition as an alumni association.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"343\" src=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosSUPBIO.png\" alt=\"\" class=\"wp-image-9319\" srcset=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosSUPBIO.png 800w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosSUPBIO-300x129.png 300w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosSUPBIO-768x329.png 768w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosSUPBIO-760x326.png 760w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosSUPBIO-480x206.png 480w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosSUPBIO-320x137.png 320w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosSUPBIO-160x69.png 160w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosSUPBIO-80x34.png 80w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kedge Alumni<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here, the colors immediately refer to the notion of excellence. The school\u2019s logo is used with the alumni inscription in a size larger than the school\u2019s name to differentiate it from the school.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"343\" src=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosKEDGE.png\" alt=\"\" class=\"wp-image-9312\" srcset=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosKEDGE.png 800w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosKEDGE-300x129.png 300w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosKEDGE-768x329.png 768w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosKEDGE-760x326.png 760w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosKEDGE-480x206.png 480w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosKEDGE-320x137.png 320w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosKEDGE-160x69.png 160w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosKEDGE-80x34.png 80w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CESI<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same observation applies here: the school\u2019s identity is reproduced in its entirety, except for the word \u201cAlumni\u201d, which appears in a larger size<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"343\" src=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosCESI.png\" alt=\"\" class=\"wp-image-9305\" srcset=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosCESI.png 800w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosCESI-300x129.png 300w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosCESI-768x329.png 768w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosCESI-760x326.png 760w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosCESI-480x206.png 480w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosCESI-320x137.png 320w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosCESI-160x69.png 160w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logosCESI-80x34.png 80w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">These logos, by their simplicity, are guaranteed to be long-lasting because they do not contain superfluous elements that will pass with the fashions, they adapt to any support, and they are recognizable at first glance.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong><br>TYPOGRAPHY<\/strong><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Like a brand, your identity should not be limited to a logo. The typography, colors, and illustrations used must also be included in a graphic charter that defines a framework for creation. As far as possible, respect the typography defined in your charter or, failing that, the one present in your logo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, the trend is towards bold sans serif fonts. They offer better visibility on all mobile media, and it is no coincidence that all the major groups have developed their logos in this direction. This simplification allows greater consistency with the interfaces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rappel : Serif&nbsp;| Sans Serif | Regular |&nbsp;<strong>Bold<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"462\" src=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logos-1024x462.png\" alt=\"\" class=\"wp-image-9298\" srcset=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logos-1024x462.png 1024w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logos-300x135.png 300w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logos-768x347.png 768w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logos-1536x693.png 1536w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logos-1920x866.png 1920w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logos-1440x650.png 1440w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logos-1200x541.png 1200w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logos-760x343.png 760w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logos-480x217.png 480w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logos-320x144.png 320w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logos-160x72.png 160w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logos-80x36.png 80w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/logos.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>THE BRAND IMAGE<\/strong><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">This fashion also comes from the fact that these groups have understood that the logo alone is no longer enough to make the brand, but it is above all the products and services offered around a global vision that will build their image. When we think of Nike, we don\u2019t just think of the famous comma, but also of everything the brand has built around it, the philosophy of life it wants to evoke: surpassing oneself, perseverance in the effort, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your communication must highlight your values. Depending on whether you want to evoke elitism, mutual aid, sharing, human warmth, etc., your visuals must reflect this.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>WHICH TOOLS TO FACILITATE MY COMMUNICATION?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the same way that a punctual, neat, and smiling person will start a job interview in the best possible way, a polished graphic identity will have the same positive effect on its audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if you lack time or in-house skills, powerful and free tools exist.\u00a0<a href=\"https:\/\/www.netanswer.fr\/10-banques-images-gratuites-photos-qualite\/\">In a previous article<\/a>, we communicated the importance of illustrating your publications with quality images; here are now some tools to edit and include them in your creations.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>CR\u00c9ATION EN LIGNE<\/strong><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.canva.com\/fr_fr\/creer\/\"><strong>Canva<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9f\u00e9rence du march\u00e9, Canva vous permet de cr\u00e9er toutes sortes de publications print ou web. Une version premium vous permet d\u2019acc\u00e9der \u00e0 plus d\u2019outils (redimensionnement, sauvegarde d\u2019\u00e9l\u00e9ments graphiques\u2026) ainsi qu\u2019\u00e0 l\u2019utilisation de photos et d\u2019illustrations sans restriction.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/canva-1024x576.png\" alt=\"\" class=\"wp-image-9291\" srcset=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/canva-1024x576.png 1024w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/canva-300x169.png 300w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/canva-768x432.png 768w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/canva-1536x864.png 1536w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/canva-1440x810.png 1440w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/canva-1200x675.png 1200w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/canva-760x428.png 760w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/canva-480x270.png 480w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/canva-320x180.png 320w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/canva-160x90.png 160w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/canva-80x45.png 80w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/canva.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/getstencil.com\/\"><strong>Stencil<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More focused on social networks, Stencil offers a visual alternative to Canva and allows more original creations. Its free version limits the number of possible creations; a subscription is proposed to access more features.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"496\" src=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/stencil-1024x496.jpg\" alt=\"\" class=\"wp-image-9284\" srcset=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/stencil-1024x496.jpg 1024w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/stencil-300x145.jpg 300w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/stencil-768x372.jpg 768w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/stencil-1200x581.jpg 1200w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/stencil-760x368.jpg 760w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/stencil-480x233.jpg 480w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/stencil-320x155.jpg 320w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/stencil-160x78.jpg 160w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/stencil-80x39.jpg 80w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/stencil.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/snappa.com\/\"><strong>Snappa<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the same vein as Stencil, Snappa offers a limited free version as well as a paid offer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"649\" src=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/snappa-1024x649.jpg\" alt=\"\" class=\"wp-image-9277\" srcset=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/snappa-1024x649.jpg 1024w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/snappa-300x190.jpg 300w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/snappa-768x486.jpg 768w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/snappa-1200x760.jpg 1200w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/snappa-760x481.jpg 760w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/snappa-480x304.jpg 480w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/snappa-320x203.jpg 320w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/snappa-160x101.jpg 160w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/snappa-80x51.jpg 80w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/snappa.jpg 1260w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/about.easil.com\/\"><strong>Easil<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alternatively, Easil offers a wide range of quality visuals, especially in print, with very different graphic worlds that can be used for any kind of publication.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/easil-1024x576.png\" alt=\"\" class=\"wp-image-9270\" srcset=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/easil-1024x576.png 1024w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/easil-300x169.png 300w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/easil-768x432.png 768w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/easil-1536x864.png 1536w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/easil-1440x810.png 1440w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/easil-1200x675.png 1200w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/easil-760x428.png 760w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/easil-480x270.png 480w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/easil-320x180.png 320w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/easil-160x90.png 160w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/easil-80x45.png 80w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/easil.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/crello.com\/fr\/\"><strong>VistaCreate<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A newcomer to the industry, VistaCreate allows you to create superb animated visuals for a price of $16.67\/month. Its free version is unfortunately very limited and is more of a demonstration.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/VistaCreate-1-1024x561.jpg\" alt=\"\" class=\"wp-image-9263\" srcset=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/VistaCreate-1-1024x561.jpg 1024w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/VistaCreate-1-300x164.jpg 300w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/VistaCreate-1-768x421.jpg 768w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/VistaCreate-1-1536x842.jpg 1536w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/VistaCreate-1-1440x789.jpg 1440w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/VistaCreate-1-1200x658.jpg 1200w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/VistaCreate-1-760x416.jpg 760w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/VistaCreate-1-480x263.jpg 480w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/VistaCreate-1-320x175.jpg 320w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/VistaCreate-1-160x88.jpg 160w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/VistaCreate-1-80x44.jpg 80w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/VistaCreate-1.jpg 1637w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/pablo.buffer.com\/\"><strong>Pablo by buffer<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Created by Buffer, an online social network management tool, Pablo is naturally oriented towards digital publishing. It allows simple \u201cquote\u201d type publications with text and logo on an image of your choice.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pablo-1024x515.jpg\" alt=\"\" class=\"wp-image-9256\" srcset=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pablo-1024x515.jpg 1024w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pablo-300x151.jpg 300w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pablo-768x386.jpg 768w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pablo-1536x773.jpg 1536w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pablo-1440x724.jpg 1440w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pablo-1200x604.jpg 1200w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pablo-760x382.jpg 760w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pablo-480x241.jpg 480w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pablo-320x161.jpg 320w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pablo-160x80.jpg 160w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pablo-80x40.jpg 80w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pablo.jpg 1630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u00c9DITION EN LIGNE<\/strong><\/h5>\n\n\n\n<h6 class=\"wp-block-heading\"><\/h6>\n\n\n\n<h6 class=\"wp-block-heading\"><a href=\"https:\/\/photopea.com\/\"><strong>Photopea<\/strong><\/a><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Photopea vous permet de modifier les fichiers provenant notamment de Photoshop. C\u2019est une alternative gratuite puissante qui vous permet de retoucher vos images directement dans l\u2019interface en ligne.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"848\" src=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Photopea-1024x848.png\" alt=\"\" class=\"wp-image-9249\" srcset=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Photopea-1024x848.png 1024w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Photopea-300x249.png 300w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Photopea-768x636.png 768w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Photopea-760x630.png 760w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Photopea-480x398.png 480w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Photopea-320x265.png 320w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Photopea-160x133.png 160w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Photopea-80x66.png 80w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Photopea.png 1142w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/pixlr.com\/\"><strong>PIXLR<\/strong><\/a><br>As an alternative to Photopea, Pixlr is very easy to use and allows for easy editing of your images.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pixlr-1-1024x681.png\" alt=\"\" class=\"wp-image-9241\" srcset=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pixlr-1-1024x681.png 1024w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pixlr-1-300x199.png 300w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pixlr-1-768x511.png 768w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pixlr-1-1200x798.png 1200w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pixlr-1-760x505.png 760w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pixlr-1-480x319.png 480w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pixlr-1-320x213.png 320w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pixlr-1-160x106.png 160w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pixlr-1-80x53.png 80w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/Pixlr-1.png 1349w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">OUTILS T\u00c9L\u00c9CHARGEABLES<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">If you have the resources in-house but don\u2019t want to invest in the Adobe suite, there is free software that will still give you professional results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.gimp.org\/\"><strong>GIMP<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GIMP is free software that works on all platforms and, like Photoshop, offers many tools that online solutions do not. It is especially recommended for manipulating photos or visuals.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-1-1024x560.png\" alt=\"\" class=\"wp-image-9234\" srcset=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-1-1024x560.png 1024w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-1-300x164.png 300w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-1-768x420.png 768w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-1-1536x840.png 1536w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-1-1440x787.png 1440w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-1-1200x656.png 1200w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-1-760x416.png 760w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-1-480x262.png 480w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-1-320x175.png 320w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-1-160x87.png 160w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-1-80x44.png 80w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-1.png 1882w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/inkscape.org\/fr\/\"><strong>Inkscape<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like GIMP, Inkscape is free and open source, but this time it allows the manipulation of vector images. It is therefore the free equivalent of Adobe Illustrator and allows you to modify your logos, pictograms and icons in .eps, .svg or .ai formats.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-1024x560.png\" alt=\"\" class=\"wp-image-9227\" srcset=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-1024x560.png 1024w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-300x164.png 300w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-768x420.png 768w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-1536x840.png 1536w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-1440x787.png 1440w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-1200x656.png 1200w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-760x416.png 760w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-480x262.png 480w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-320x175.png 320w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-160x87.png 160w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape-80x44.png 80w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/inkscape.png 1882w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/scribus.fr\/\"><strong>Scribus<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are looking for a free software for print publishing, you should look at Scribus, the most complete alternative to Adobe Indesign. Although it is difficult to learn, there are many online tutorials to help you achieve a professional result.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"601\" src=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/scribus-1024x601.jpg\" alt=\"\" class=\"wp-image-9213\" srcset=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/scribus-1024x601.jpg 1024w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/scribus-300x176.jpg 300w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/scribus-768x451.jpg 768w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/scribus-1200x704.jpg 1200w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/scribus-760x446.jpg 760w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/scribus-480x282.jpg 480w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/scribus-320x188.jpg 320w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/scribus-160x94.jpg 160w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/scribus-80x47.jpg 80w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/scribus.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>EXPLOIT THE POSSIBILITIES OF OUR SOLUTION<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, our solution allows you to personalise your publications. Inserting images with a frame\/resize tool, formatting text, adding CSS styles\u2026 all tools to enrich your publications as you wish and respect your visual identity. Below is an example of a Kedge Alumni news item, which integrates text, videos and Facebook publications. Customised developments are also possible to personalise your publications even more, such as the action button in the association\u2019s colours at the end of the news item.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"498\" height=\"1024\" src=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/newsKEDGE-1-498x1024.png\" alt=\"\" class=\"wp-image-9220\" srcset=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/newsKEDGE-1-498x1024.png 498w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/newsKEDGE-1-146x300.png 146w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/newsKEDGE-1-768x1578.png 768w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/newsKEDGE-1-747x1536.png 747w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/newsKEDGE-1-997x2048.png 997w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/newsKEDGE-1-1440x2959.png 1440w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/newsKEDGE-1-1200x2466.png 1200w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/newsKEDGE-1-760x1562.png 760w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/newsKEDGE-1-480x986.png 480w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/newsKEDGE-1-320x658.png 320w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/newsKEDGE-1-160x329.png 160w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/newsKEDGE-1-80x164.png 80w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2019\/07\/newsKEDGE-1-scaled.png 1246w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The fine line between art and graphics suggests that the latter is merely a matter of taste. As the saying goes, \u201cTaste and color are not debatable.\u201d While this may be true when it comes to appreciating a work of art, it does not apply to graphic design, which must convey a specific message. Indeed, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"How to enhance your visual identity? | Eudonet","_yoast_wpseo_metadesc":"With Eudonet, learn how a clear visual identity amplifies your message and turns every interaction into a reflection of your community\u2019s values.","footnotes":""},"tags":[],"sectors":[88],"solutions":[96],"class_list":["post-9098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"article_suptitle":"","article_short_desc":"","article_caption":"","article_related":"","author_name":"Chantal KLIPPERT","author_link":"https:\/\/www.linkedin.com\/in\/chantal-klippert-662aa99b\/","author_photo":24313,"author_bio":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to enhance your visual identity? 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