{"id":9438,"date":"2025-09-09T16:24:00","date_gmt":"2025-09-09T16:24:00","guid":{"rendered":"https:\/\/www.eudonet.com\/crm-how-to-segment-contact-base\/"},"modified":"2025-11-25T10:19:06","modified_gmt":"2025-11-25T10:19:06","slug":"crm-how-to-segment-contact-base","status":"publish","type":"post","link":"https:\/\/www.eudonet.com\/en\/resources\/blog\/crm-how-to-segment-contact-base\/","title":{"rendered":"How to Segment Your Contact Base?"},"content":{"rendered":"\n<div class=\"wp-block-lord-blocks-highlight wp-block--highlight\">\n<p class=\"wp-block-paragraph\"><strong>In summary<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Segmentation<\/strong> is the foundation of every effective communication strategy. By structuring and grouping your contacts based on relevant criteria demographics, engagement, behaviour, or interests you gain the precision needed to deliver targeted, meaningful messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Far from being a simple database exercise, segmentation is a strategic process that fuels four major goals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Define your communication strategy<\/strong> by identifying trends and key audiences.<\/li>\n\n\n\n<li><strong>Personalise relationships<\/strong> to make every contact feel recognised and valued.<\/li>\n\n\n\n<li><strong>Automate marketing actions<\/strong> to save time and improve consistency.<\/li>\n\n\n\n<li><strong>Analyse and optimise performance<\/strong> through measurable, data-driven insights.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The key to success lies in reliable, centralised, and regularly updated data and a robust tool to manage it. With <strong>Eudonet<\/strong>, segmentation becomes intuitive: advanced filters, custom scoring, and built-in campaign tools allow you to communicate precisely and effectively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In short:<\/strong> effective segmentation means better targeting, stronger engagement, and higher conversion and with Eudonet, it becomes both simple and strategic.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why segment your contact database?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Segmenting your database consists of <strong>grouping contacts or types of contacts in a homogeneous way <\/strong>according to internal criteria, more or less complex. This action is carried out in order to address specific messages that may interest one of these groups of contacts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Segmenting to define your organization\u2019s communication strategy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">By grouping your contacts by criteria, you <strong>optimise the structure of the information at your disposal<\/strong>. You thus highlight dynamics: by segmenting your contacts according to their age, sex, source of contact (social networks, website, store, etc.), newsletter opening, or any other relevant criteria for your organization, you identify major trends.<\/p>\n\n\n\n<div class=\"wp-block-lord-blocks-highlight-content wp-block--highlight-content\">\n<p class=\"wp-block-paragraph\">Highly strategic, <strong>segmenting your contact database plays a<\/strong> <strong>crucial role in decision-making<\/strong>: thanks to it, you develop the foundation of your communication plan. From this foundation, you develop campaign strategies dedicated to each segment. Thus, you are able to define the highlights and annual campaigns to be carried out with your targets: digital campaigns, events, newsletters\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segmentation is an essential step to ensure effective targeting, a determining factor in the success of your campaigns.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Segmenting to personalise the relationship with your contacts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now that the outlines of your communication plan are developed, it is time to focus on the operational and thus plan in detail each campaign. To make each contact feel unique, <strong>your interactions must be consistent with the history of your relationship<\/strong>. Through segmentation, you ensure that you communicate in an appropriate manner with all your contacts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What could be better than a new communication that goes into more detail on a subject that interested your reader in the previous one?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Segmenting to more easily automate campaigns<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The segmentation of your database makes perfect sense in the context of <strong>Marketing Automation<\/strong>. These scripted and automated campaigns allow you, for example, to send an automatic reminder to all people who have not opened your last email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By segmenting your contacts according to your criteria and by resorting to the automation of certain actions, you free up time and can thus concentrate on other tasks. This, however, requires a certain rigor: qualification of contacts, knowledge of profiles and paths, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Segmenting to analyse and adapt your conversion strategy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Segmenting gives you an <strong>enlightened eye<\/strong> when analysing your results once your campaigns are carried out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which categories are more active occasionally and in the long term? Which type of contacts has the best engagement rate? Which period is the most suitable for soliciting them? Thanks to tracking links, you highlight the major trends that interest your contacts.<\/p>\n\n\n\n<div class=\"wp-block-lord-blocks-highlight wp-block--highlight\">\n<p class=\"wp-block-paragraph\">In addition to guiding you in the creation of your <strong><a href=\"https:\/\/www.eudonet.com\/en\/solutions\/com-marketing\/\">Communication &amp; Marketing<\/a> strategies<\/strong>, segmentation helps you in your overall strategy with a macro \u201c360\u00b0\u201d vision as well as in a finer strategy with a micro vision. You are then able to analyze the reactions of your audience to determine your weaknesses, as well as your strengths. Thus, you have all the necessary data for short and medium-term projections and can correct your strategy to make it more efficient.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to properly segment your contact database?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Between choosing tools and indicators, updating your database, using scores and filters, what are the best practices for properly segmenting your contacts?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Choosing the right tool to segment your contact database<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Say \u201cGoodbye!\u201d to the old <strong>Excel<\/strong><\/strong> <strong>spreadsheet!<\/strong> It\u2019s too archaic for a contact management strategy. The recommended tool for centralizing your information and optimizing your solicitations is a <strong><a href=\"https:\/\/www.eudonet.com\/en\/solutions\/crm\/\">CRM solution<\/a><\/strong>. This allows you to easily segment your contacts and assign them scores to better target them in your email campaigns. Often, an email editor is included in the basic features of CRM tools. This means you can communicate with your segments without having to leave the tool, while also processing all this data in compliance with GDPR regulations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Regularly updating your donor database<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We can\u2019t stress enough: <strong>the key to successful segmentation is collecting and centralizing information in a single tool<\/strong>. Centralizing data allows you to cross-reference it according to the criteria of your choice, based on your current needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, this data only has real value if it is regularly updated. This way, you avoid sending to the wrong address or multiple solicitations to the same contact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Using the right criteria to filter and create scores<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Which segmentation criteria should you prioritize for your contacts? A question that seems simple but the answer isn\u2019t always as straightforward. In reality, segmenting your contact database will depend on your <strong>industry<\/strong>, <strong>services<\/strong> and <strong>products<\/strong>, as well as your <strong>targets<\/strong>. It will also depend on your internal processes and strategy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although the <strong><a href=\"https:\/\/www.eudonet.com\/en\/resources\/blog\/why-and-how-to-establish-an-rfm-score\/\">RFM score<\/a><\/strong> (recency, frequency, monetary) is one of the most well-known segmentations, the affinity score is an equally relevant alternative. Rather than relying on the latest transactions, it focuses on the interests of your contacts.<\/p>\n\n\n\n<div class=\"wp-block-lord-blocks-highlight-content wp-block--highlight-content\">\n<p class=\"wp-block-paragraph\">For your segmentations, the following criteria (non-exhaustive list) can also be used alone or combined to obtain other customized scores on your contacts and determine those with the most potential:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Structure: individual, company, association\u2026<\/li>\n\n\n\n<li>Type of transactions: purchase, rental, donation, etc.<\/li>\n\n\n\n<li>Type of contact: key account, occasional buyer, etc.<\/li>\n\n\n\n<li>Geographical zone<\/li>\n\n\n\n<li>Socio-professional category<\/li>\n\n\n\n<li>Age \/ Generation<\/li>\n\n\n\n<li>RFM<\/li>\n\n\n\n<li>Type of payment: check, direct debit, online credit card, etc.<\/li>\n\n\n\n<li>Email opening \/ link clicks<\/li>\n\n\n\n<li>Any other data collected, for example, from a survey.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Your segmentations should allow you to determine when and how to address your contacts<\/strong>. Facilitate the implementation of your actions and campaigns by homogenizing your segments to limit their number. During segmentation, the desired criteria should provide groups of sufficient size so as not to have to multiply communications. Too many segments can, therefore, be counterproductive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you have selected your grouping criteria, you can create your segments to launch your email campaigns. These segments may evolve according to the feedback and analyses you receive, allowing you to adapt them to the reality of your situation. They will also change over time to increasingly reflect your business activity and objectives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Simplify your segmentation with Eudonet<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With its advanced filters, Eudonet simplifies the search for segments and contacts in your database. Its powerful email editor allows you to create campaigns tailored to your image and analyze their impact. \u201cRGPD Ready,\u201d Eudonet enables you to process your data in compliance with current European legislation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why segment your contact database? Segmenting your database consists of grouping contacts or types of contacts in a homogeneous way according to internal criteria, more or less complex. This action is carried out in order to address specific messages that may interest one of these groups of contacts. Segmenting to define your organization\u2019s communication strategy [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"How to Segment Your Contact Base? | Eudonet","_yoast_wpseo_metadesc":"With Eudonet, learn how to optimise the targeting of your email campaigns through successful segmentation. Discover our 3 must-have tips !","footnotes":""},"tags":[],"sectors":[88],"solutions":[93],"class_list":["post-9438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"article_suptitle":"","article_short_desc":"Throughout the year your communication campaigns must perfectly target the contacts you want to reach. Your database, your greatest asset, must then be well segmented to optimize the sending of your messages and reach the right people.","article_caption":"","article_related":"","author_name":"Jochem Rupert","author_link":"https:\/\/www.linkedin.com\/in\/jochem-rupert\/","author_photo":24403,"author_bio":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Segment Your Contact Base? | Eudonet<\/title>\n<meta name=\"description\" content=\"With Eudonet, learn how to optimise the targeting of your email campaigns through successful segmentation. 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