Child Focus association : Discover the Eudonet journey.

Context of the Child Focus association

The Child Focus Foundation, adhering to the ethical code of fundraising of the AERF association, is a public utility foundation that strives to find missing children and combats the sexual exploitation of minors online and offline. Representing 45% of the association’s annual sources of funding, recurring donations from the general public are by far the most significant part, making them a major challenge for the Foundation.

With growing needs, the association is committed to encouraging one-time donors to give regularly, to retain existing recurring donors, and to encourage all donors to increase their commitment alongside them. To meet this challenge with increasing demands, the Fundraising and Communication team needed a common base and tool to save time, enhance visibility, improve responsiveness, and better assess, target, and coordinate their actions.

Objectives of Child Focus

Consolidate and archive all data related to fundraising

Bringing together and qualifying all donations in a single database, regardless of their sources (direct debits, transfers, credit cards, Bancontact, etc.), is crucial for the daily work of the teams. This allows them to have a thorough understanding of donor profiles and, consequently, identify strategies to renew and even increase their engagement.

Ensure payment operations, monitor bank returns, and ensure consistency with accounting

This presents a real challenge as it is essential to avoid any disruptions during the migration from the previous system, which accumulated several years of development. Additionally, the aim is to benefit from more flexible and efficient querying and analysis tools, enabling the teams to make better use of the wealth of their database.

Enhance targeting, systematize, and track communication actions…

…without having to change tools. The communication team can immediately benefit from the wealth of information related to fundraising, gaining autonomy and agility in all their communication and solicitation actions. This integration allows for better targeting, systematization, and tracking of their efforts.

The solution selected by Child Focus

The Eudonet teams proposed a CRM and industry solution designed specifically for foundations, NGOs, and nonprofits. It is a customized solution deployed by project teams specialized in the nonprofit sector. Among its range of dedicated functionalities and extensions, the following can be found:

• Data consolidation and a 360° view
• Domiciliation and SEPA direct debits
• Bank return processing (CODA file)
• Generation and sending of tax receipts and thank-you letters
• Data transmission to Finances Belgium via Belcotax
• Queries, email campaigns, marketing automation, and exports
• Dashboards, graphs, and indicators

Benefits that Child Focus was able to enjoy

Choosing the Eudonet solution and expertise allowed us to migrate to a more sustainable and highly scalable system, centralizing data within a single database that serves both fundraising and communication needs. We now have a solution that, with its functional richness, flexibility, and scalability, will accompany and support all our efforts to encourage one-time donors to give regularly, foster loyalty among existing recurring donors, and inspire all supporters to increase their engagement with the organization. As the saying goes, ‘nothing happens by chance.

Our previous database was in a closed network. If we had not initiated, developed, and integrated the project on time, no employee would have been able to work remotely during the lockdown. With Eudonet, it only took an afternoon for CCIBW employees to become operational from home. »