{"id":17741,"date":"2025-09-17T10:34:08","date_gmt":"2025-09-17T10:34:08","guid":{"rendered":"https:\/\/www.eudonet.com\/integration\/google-analytics-google-tag-manager\/"},"modified":"2025-12-10T11:30:44","modified_gmt":"2025-12-10T11:30:44","slug":"google-analytics-google-tag-manager","status":"publish","type":"integration","link":"https:\/\/www.eudonet.com\/fr-be\/solutions\/integrations\/google-analytics-google-tag-manager\/","title":{"rendered":"Google Analytics &amp; Google Tag Manager"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Vue d\u2019ensemble de l\u2019int\u00e9gration Google Analytics &amp; Google Tag Manager<\/h2>\n\n\n\n<p>L\u2019int\u00e9gration de Google Analytics et Google Tag Manager transforme vos formulaires de collecte Eudonet en v\u00e9ritables laboratoires d\u2019analyse comportementale. Vous comprenez pr\u00e9cis\u00e9ment comment les donateurs interagissent avec vos campagnes, identifiez les points de friction et optimisez vos taux de conversion.<\/p>\n\n\n\n<p>Google Tag Manager simplifie la gestion de vos balises de suivi, afin de d\u00e9ployer rapidement de nouveaux outils d\u2019analyse sans interventions techniques complexes. Cette approche agile vous offre la flexibilit\u00e9 d\u2019adapter, en temps r\u00e9el, votre strat\u00e9gie d\u2019analyse \u00e0 l\u2019\u00e9volution de vos besoins.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Import en un clic : <\/strong>mesurez et suivez les conversions directement depuis vos formulaires.<\/li>\n\n\n\n<li><strong>Gestion simplifi\u00e9e : <\/strong>Tag Manager centralise et rationalise tous vos outils de tracking.<\/li>\n\n\n\n<li><strong>Optimisation continue : <\/strong>A\/B\u2011testing et analyse des performances pour am\u00e9liorer vos conversions.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block--benefits\"><div class=\"mt10 t9 mb2 benefits-title\">B\u00e9n\u00e9fices de l\u2019utilisation de Google Analytics &amp; Google Tag Manager avec Eudonet<\/div><div class=\"benefits-grid\">\n<div class=\"wp-block-lord-blocks-benefit-item benefit-item\"><div class=\"benefit-title mt10 t9\">Vision approfondie de vos donateurs<\/div><div class=\"medium-txt i150 font-regular benefit-desc\">Analysez finement le comportement de vos donateurs pour identifier les leviers d\u2019optimisation. Gr\u00e2ce \u00e0 ces insights, alignez votre communication et vos formulaires sur les pr\u00e9f\u00e9rences r\u00e9elles de votre public.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lord-blocks-benefit-item benefit-item\"><div class=\"benefit-title mt10 t9\">Optimisation pilot\u00e9e par la data<\/div><div class=\"medium-txt i150 font-regular benefit-desc\">Prenez des d\u00e9cisions marketing \u00e9tay\u00e9es par les donn\u00e9es concr\u00e8tes de Google Analytics. Cette d\u00e9marche \u201cscientifique\u201d maximise le ROI de vos campagnes de collecte et am\u00e9liore vos performances en continu.<\/div><\/div>\n\n\n\n<div class=\"wp-block-lord-blocks-benefit-item benefit-item\"><div class=\"benefit-title mt10 t9\">Agilit\u00e9 technique<\/div><div class=\"medium-txt i150 font-regular benefit-desc\">D\u00e9ployez rapidement de nouveaux outils d\u2019analyse via Google Tag Manager, sans d\u00e9pendre de d\u00e9veloppements complexes. Cette autonomie vous permet d\u2019exp\u00e9rimenter en continu et d\u2019optimiser vos parcours de don.<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Comment \u00e7a marche<\/h2>\n\n\n\n<p>L\u2019int\u00e9gration Google Analytics &amp; Tag Manager s\u2019interface de mani\u00e8re transparente avec vos formulaires Eudonet :<\/p>\n\n\n\n<p><strong>Configuration de Google Analytics : <\/strong>mettez en place le suivi comportemental sur vos formulaires de collecte.<\/p>\n\n\n\n<p><strong>D\u00e9ploiement via Tag Manager : <\/strong>centralisez l\u2019installation de tous vos outils d\u2019analyse et marketing.<\/p>\n\n\n\n<p><strong>Tracking avanc\u00e9 : <\/strong>mesurez en d\u00e9tail les interactions des donateurs via des \u00e9v\u00e9nements personnalis\u00e9s.<\/p>\n\n\n\n<p><strong>Analyse et optimisation : <\/strong>exploitez les donn\u00e9es pour am\u00e9liorer vos taux de conversion.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"464\" src=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2025\/09\/Google-Analytics-and-Google-Tag-Manager-CTA-1024x464.png\" alt=\"Google Analytics and Google Tag Manager CTA\" class=\"wp-image-19327\" srcset=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2025\/09\/Google-Analytics-and-Google-Tag-Manager-CTA-1024x464.png 1024w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2025\/09\/Google-Analytics-and-Google-Tag-Manager-CTA-300x136.png 300w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2025\/09\/Google-Analytics-and-Google-Tag-Manager-CTA-768x348.png 768w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2025\/09\/Google-Analytics-and-Google-Tag-Manager-CTA-1536x696.png 1536w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2025\/09\/Google-Analytics-and-Google-Tag-Manager-CTA-1440x653.png 1440w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2025\/09\/Google-Analytics-and-Google-Tag-Manager-CTA-1200x544.png 1200w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2025\/09\/Google-Analytics-and-Google-Tag-Manager-CTA-760x345.png 760w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2025\/09\/Google-Analytics-and-Google-Tag-Manager-CTA-480x218.png 480w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2025\/09\/Google-Analytics-and-Google-Tag-Manager-CTA-320x145.png 320w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2025\/09\/Google-Analytics-and-Google-Tag-Manager-CTA-160x73.png 160w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2025\/09\/Google-Analytics-and-Google-Tag-Manager-CTA-80x36.png 80w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2025\/09\/Google-Analytics-and-Google-Tag-Manager-CTA.png 1588w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Fonctionnalit\u00e9s sp\u00e9cifiques :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyse du taux de conversion par canal d\u2019acquisition<\/li>\n\n\n\n<li>Suivi des abandons de formulaire pour identifier les points de friction<\/li>\n\n\n\n<li>A\/B testing pour optimiser vos messages et interfaces<\/li>\n\n\n\n<li>Mesure de l\u2019engagement et de la fid\u00e9lit\u00e9 des donateurs r\u00e9currents<\/li>\n<\/ul>\n\n\n\n<p>Cette solution s&rsquo;int\u00e8gre parfaitement dans votre strat\u00e9gie de <strong><a href=\"https:\/\/www.eudonet.com\/fr-be\/solutions\/collecte-dons\/\">Collecte de dons en ligne<\/a> <\/strong>et vous donne les cl\u00e9s pour optimiser vos campagnes de fa\u00e7on rigoureuse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tarifs<\/h2>\n\n\n\n<p>Google Analytics est gratuit. Google Tag Manager est \u00e9galement gratuit. L\u2019int\u00e9gration n\u00e9cessite une configuration adapt\u00e9e \u00e0 vos objectifs de mesure.<\/p>\n\n\n\n<p>Contactez votre commercial pour optimiser vos campagnes avec Google Analytics.<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"integration_categories":[162],"sectors":[80],"solutions":[100,91],"class_list":["post-17741","integration","type-integration","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Int\u00e9gration avec Google Analytics &amp; Tag Manager | Eudonet<\/title>\n<meta name=\"description\" content=\"Eudonet s&#039;int\u00e8gre avec Google Analytics et Tag Manager pour aider les organisations belges \u00e0 analyser leurs audiences et piloter leurs performances.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eudonet.com\/fr-be\/solutions\/integrations\/google-analytics-google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics &amp; Google Tag Manager\" \/>\n<meta property=\"og:description\" content=\"Eudonet s&#039;int\u00e8gre avec Google Analytics et Tag Manager pour aider les organisations belges \u00e0 analyser leurs audiences et piloter leurs performances.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eudonet.com\/fr-be\/solutions\/integrations\/google-analytics-google-tag-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Eudonet\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-10T11:30:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2025\/09\/Google-Analytics-and-Google-Tag-Manager-CTA.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1588\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.eudonet.com\/fr-be\/solutions\/integrations\/google-analytics-google-tag-manager\/\",\"url\":\"https:\/\/www.eudonet.com\/fr-be\/solutions\/integrations\/google-analytics-google-tag-manager\/\",\"name\":\"Int\u00e9gration avec Google Analytics & Tag Manager | Eudonet\",\"isPartOf\":{\"@id\":\"https:\/\/www.eudonet.com\/fr-be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.eudonet.com\/fr-be\/solutions\/integrations\/google-analytics-google-tag-manager\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.eudonet.com\/fr-be\/solutions\/integrations\/google-analytics-google-tag-manager\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2025\/09\/Google-Analytics-and-Google-Tag-Manager-CTA-1024x464.png\",\"datePublished\":\"2025-09-17T10:34:08+00:00\",\"dateModified\":\"2025-12-10T11:30:44+00:00\",\"description\":\"Eudonet s'int\u00e8gre avec Google Analytics et Tag Manager pour aider les organisations belges \u00e0 analyser leurs audiences et piloter leurs performances.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.eudonet.com\/fr-be\/solutions\/integrations\/google-analytics-google-tag-manager\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.eudonet.com\/fr-be\/solutions\/integrations\/google-analytics-google-tag-manager\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\/\/www.eudonet.com\/fr-be\/solutions\/integrations\/google-analytics-google-tag-manager\/#primaryimage\",\"url\":\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2025\/09\/Google-Analytics-and-Google-Tag-Manager-CTA-1024x464.png\",\"contentUrl\":\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2025\/09\/Google-Analytics-and-Google-Tag-Manager-CTA-1024x464.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.eudonet.com\/fr-be\/solutions\/integrations\/google-analytics-google-tag-manager\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.eudonet.com\/fr-be\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Analytics &amp; Google Tag Manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.eudonet.com\/fr-be\/#website\",\"url\":\"https:\/\/www.eudonet.com\/fr-be\/\",\"name\":\"Eudonet\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.eudonet.com\/fr-be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\/\/www.eudonet.com\/fr-be\/solutions\/integrations\/google-analytics-google-tag-manager\/#local-main-organization-logo\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Eudonet\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Int\u00e9gration avec Google Analytics & Tag Manager | Eudonet","description":"Eudonet s'int\u00e8gre avec Google Analytics et Tag Manager pour aider les organisations belges \u00e0 analyser leurs audiences et piloter leurs performances.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eudonet.com\/fr-be\/solutions\/integrations\/google-analytics-google-tag-manager\/","og_locale":"fr_FR","og_type":"article","og_title":"Google Analytics &amp; Google Tag Manager","og_description":"Eudonet s'int\u00e8gre avec Google Analytics et Tag Manager pour aider les organisations belges \u00e0 analyser leurs audiences et piloter leurs performances.","og_url":"https:\/\/www.eudonet.com\/fr-be\/solutions\/integrations\/google-analytics-google-tag-manager\/","og_site_name":"Eudonet","article_modified_time":"2025-12-10T11:30:44+00:00","og_image":[{"width":1588,"height":720,"url":"https:\/\/www.eudonet.com\/wp-content\/uploads\/2025\/09\/Google-Analytics-and-Google-Tag-Manager-CTA.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture est.":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.eudonet.com\/fr-be\/solutions\/integrations\/google-analytics-google-tag-manager\/","url":"https:\/\/www.eudonet.com\/fr-be\/solutions\/integrations\/google-analytics-google-tag-manager\/","name":"Int\u00e9gration avec Google Analytics & Tag Manager | Eudonet","isPartOf":{"@id":"https:\/\/www.eudonet.com\/fr-be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eudonet.com\/fr-be\/solutions\/integrations\/google-analytics-google-tag-manager\/#primaryimage"},"image":{"@id":"https:\/\/www.eudonet.com\/fr-be\/solutions\/integrations\/google-analytics-google-tag-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eudonet.com\/wp-content\/uploads\/2025\/09\/Google-Analytics-and-Google-Tag-Manager-CTA-1024x464.png","datePublished":"2025-09-17T10:34:08+00:00","dateModified":"2025-12-10T11:30:44+00:00","description":"Eudonet s'int\u00e8gre avec Google Analytics et Tag Manager pour aider les organisations belges \u00e0 analyser leurs audiences et piloter leurs performances.","breadcrumb":{"@id":"https:\/\/www.eudonet.com\/fr-be\/solutions\/integrations\/google-analytics-google-tag-manager\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eudonet.com\/fr-be\/solutions\/integrations\/google-analytics-google-tag-manager\/"]}]},{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/www.eudonet.com\/fr-be\/solutions\/integrations\/google-analytics-google-tag-manager\/#primaryimage","url":"https:\/\/www.eudonet.com\/wp-content\/uploads\/2025\/09\/Google-Analytics-and-Google-Tag-Manager-CTA-1024x464.png","contentUrl":"https:\/\/www.eudonet.com\/wp-content\/uploads\/2025\/09\/Google-Analytics-and-Google-Tag-Manager-CTA-1024x464.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.eudonet.com\/fr-be\/solutions\/integrations\/google-analytics-google-tag-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.eudonet.com\/fr-be\/"},{"@type":"ListItem","position":2,"name":"Google Analytics &amp; Google Tag Manager"}]},{"@type":"WebSite","@id":"https:\/\/www.eudonet.com\/fr-be\/#website","url":"https:\/\/www.eudonet.com\/fr-be\/","name":"Eudonet","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eudonet.com\/fr-be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-BE"},{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/www.eudonet.com\/fr-be\/solutions\/integrations\/google-analytics-google-tag-manager\/#local-main-organization-logo","url":"","contentUrl":"","caption":"Eudonet"}]}},"_links":{"self":[{"href":"https:\/\/www.eudonet.com\/fr-be\/wp-json\/wp\/v2\/integration\/17741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eudonet.com\/fr-be\/wp-json\/wp\/v2\/integration"}],"about":[{"href":"https:\/\/www.eudonet.com\/fr-be\/wp-json\/wp\/v2\/types\/integration"}],"version-history":[{"count":4,"href":"https:\/\/www.eudonet.com\/fr-be\/wp-json\/wp\/v2\/integration\/17741\/revisions"}],"predecessor-version":[{"id":30778,"href":"https:\/\/www.eudonet.com\/fr-be\/wp-json\/wp\/v2\/integration\/17741\/revisions\/30778"}],"wp:attachment":[{"href":"https:\/\/www.eudonet.com\/fr-be\/wp-json\/wp\/v2\/media?parent=17741"}],"wp:term":[{"taxonomy":"integration_category","embeddable":true,"href":"https:\/\/www.eudonet.com\/fr-be\/wp-json\/wp\/v2\/integration_categories?post=17741"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/www.eudonet.com\/fr-be\/wp-json\/wp\/v2\/sectors?post=17741"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/www.eudonet.com\/fr-be\/wp-json\/wp\/v2\/solutions?post=17741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}