{"id":10093,"date":"2019-01-10T17:10:22","date_gmt":"2019-01-10T17:10:22","guid":{"rendered":"https:\/\/www.eudonet.com\/relation-client-mag-secteur-culture\/"},"modified":"2025-11-07T09:46:34","modified_gmt":"2025-11-07T09:46:34","slug":"relation-client-mag-secteur-culture","status":"publish","type":"post","link":"https:\/\/www.eudonet.com\/fr-ca\/ressources\/blog\/relation-client-mag-secteur-culture\/","title":{"rendered":"Interview de Gina Tan et Jean-S\u00e9bastien B\u00e9langer : La relation client fait son entr\u00e9e dans le secteur de la culture"},"content":{"rendered":"\n<p>Alors que l&rsquo;\u00c9tat fran\u00e7ais r\u00e9duit depuis plusieurs ann\u00e9es ses investissements dans les mus\u00e9es, un autre mod\u00e8le venu d&rsquo;Am\u00e9rique du Nord favorise l&rsquo;autofinancement via la mise en place de m\u00e9canismes de relation client, par l&rsquo;utilisation de la plaforme Eudonet\u00a0<a href=\"https:\/\/www.eudonet.com\/fr-ca\/secteurs\/institutions-culturelles\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM sp\u00e9cifiques aux Institutions Culturelles<\/a>.<\/p>\n\n\n\n<p>Relation Client Mag a choisi de faire le point avec des sp\u00e9cialistes de ce secteur :\u00a0<em>Gina Tan<\/em>,\u00a0ex-directrice du membership et du financement du Fine Arts Museum of San Francisco, et\u00a0<em>Jean-S\u00e9bastien B\u00e9langer<\/em>, chef du service aux membres et \u00e0 la client\u00e8le au mus\u00e9e des Beaux-Arts de Montr\u00e9al.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comment l&rsquo;approche customer centric et la digitalisation ont-elles transform\u00e9 les institutions culturelles?<\/li>\n\n\n\n<li>Eudonet est partenaire officiel de l&rsquo;\u00e9dition 2019 de&nbsp;l&rsquo;International Museum Membership Conference. En quoi consiste cet \u00e9v\u00e9nement&nbsp; ?<\/li>\n\n\n\n<li>Comment la digitalisation permet-elle de cr\u00e9er des exp\u00e9riences pour les personnes qui ne se rendent pas dans les mus\u00e9es?<\/li>\n\n\n\n<li>Quelles strat\u00e9gies les mus\u00e9es mettent-ils en place pour rajeunir leurs donateurs ?<\/li>\n\n\n\n<li>D\u00e9couvrez l&rsquo;interview de Gina Tan et Jean-S\u00e9bastien B\u00e9langer dans cet article publi\u00e9\u00a0<a href=\"https:\/\/www.relationclientmag.fr\/Thematique\/customer-marketing-1251\/Breves\/relation-client-fait-son-entree-dans-secteur-culture-336347.htm\" target=\"_blank\" rel=\"noreferrer noopener\">sur le site relationclientmag.fr<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Alors que l&rsquo;\u00c9tat fran\u00e7ais r\u00e9duit depuis plusieurs ann\u00e9es ses investissements dans les mus\u00e9es, un autre mod\u00e8le venu d&rsquo;Am\u00e9rique du Nord favorise l&rsquo;autofinancement via la mise en place de m\u00e9canismes de relation client, par l&rsquo;utilisation de la plaforme Eudonet\u00a0CRM sp\u00e9cifiques aux Institutions Culturelles. Relation Client Mag a choisi de faire le point avec des sp\u00e9cialistes de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"T\u00e9moignage du Mus\u00e9e des Beaux-Arts de Montr\u00e9al | Eudonet","_yoast_wpseo_metadesc":"Gr\u00e2ce \u00e0 Eudonet, le Mus\u00e9e des Beaux-Arts de Montr\u00e9al transforme sa relation client avec une plateforme tout-en-un !","footnotes":""},"tags":[],"sectors":[],"solutions":[],"class_list":["post-10093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"article_suptitle":"","article_short_desc":"L'apport d'un programme d'adh\u00e9sion, gr\u00e2ce \u00e0 la mise en place d'un CRM comme Eudonet, devient un moyen efficace de cr\u00e9er une source de revenu stable et r\u00e9current.","article_caption":"","article_related":"","author_name":"Cle\u0301ment SORIA","author_link":"https:\/\/www.linkedin.com\/in\/clementsoria\/","author_photo":24392,"author_bio":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00e9moignage du Mus\u00e9e des Beaux-Arts de Montr\u00e9al | Eudonet<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce \u00e0 Eudonet, le Mus\u00e9e des Beaux-Arts de Montr\u00e9al transforme sa relation client avec une plateforme tout-en-un !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eudonet.com\/fr-ca\/ressources\/blog\/relation-client-mag-secteur-culture\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview de Gina Tan et Jean-S\u00e9bastien B\u00e9langer : La relation client fait son entr\u00e9e dans le secteur de la culture\" \/>\n<meta property=\"og:description\" content=\"Gr\u00e2ce \u00e0 Eudonet, le Mus\u00e9e des Beaux-Arts de Montr\u00e9al transforme sa relation client avec une plateforme tout-en-un !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eudonet.com\/fr-ca\/ressources\/blog\/relation-client-mag-secteur-culture\/\" \/>\n<meta property=\"og:site_name\" content=\"Eudonet\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-10T17:10:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T09:46:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2025\/09\/Vignette-445-x-314px-interview-culture.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"445\" \/>\n\t<meta property=\"og:image:height\" content=\"314\" \/>\n\t<meta property=\"og:image:type\" 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