{"id":4926,"date":"2022-09-12T10:55:37","date_gmt":"2022-09-12T10:55:37","guid":{"rendered":"https:\/\/www.eudonet.com\/temoignage-crm-enseignement-superieur-groupe-omnes-education\/"},"modified":"2025-11-07T09:06:55","modified_gmt":"2025-11-07T09:06:55","slug":"groupe-omnes-education","status":"publish","type":"post","link":"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/groupe-omnes-education\/","title":{"rendered":"Marketing automation et CRM pour l\u2019enseignement sup\u00e9rieur : l\u2019exemple du Groupe OMNES Education"},"content":{"rendered":"\n<div class=\"wp-block-lord-blocks-highlight wp-block--highlight\">\n<p class=\"wp-block-paragraph\"><strong>En r\u00e9sum\u00e9<\/strong> : <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le <strong>marketing automation<\/strong> permet d\u2019automatiser les t\u00e2ches r\u00e9p\u00e9titives du marketing (emailing, relances, segmentation, suivi de leads) pour gagner du temps, personnaliser les interactions et am\u00e9liorer les performances de vos campagnes. Gr\u00e2ce \u00e0 des sc\u00e9narios pr\u00e9configur\u00e9s, chaque contact re\u00e7oit le bon message, au bon moment, selon son profil et ses actions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par rapport \u00e0 une gestion manuelle, le marketing automation offre une <strong>efficacit\u00e9 accrue<\/strong>, une <strong>meilleure connaissance de vos audiences<\/strong> et une <strong>communication plus cibl\u00e9e<\/strong>. Ses points de vigilance : un param\u00e9trage initial rigoureux, la qualit\u00e9 de la donn\u00e9e et une strat\u00e9gie claire pour \u00e9viter la sursollicitation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il s\u2019int\u00e8gre parfaitement avec votre <strong>CRM<\/strong>, qui centralise les donn\u00e9es et enrichit les sc\u00e9narios gr\u00e2ce \u00e0 la segmentation et au reporting. Le duo CRM + marketing automation devient alors un moteur de performance pour les <strong>associations<\/strong>, <strong>\u00e9tablissements d\u2019enseignement sup\u00e9rieur<\/strong> ou <strong>organismes publics<\/strong> souhaitant renforcer leur impact et leur r\u00e9activit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec <strong>Eudonet CRM<\/strong>, vous disposez d\u2019une solution compl\u00e8te combinant <strong>marketing automation int\u00e9gr\u00e9<\/strong>, <strong>personnalisation avanc\u00e9e<\/strong> et <strong>analyse en temps r\u00e9el<\/strong> pour piloter vos campagnes et fid\u00e9liser vos audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>En bref :<\/strong> le marketing automation lib\u00e8re vos \u00e9quipes, am\u00e9liore votre efficacit\u00e9 et transforme vos donn\u00e9es en actions concr\u00e8tes et <strong>Eudonet<\/strong> en fait un levier strat\u00e9gique au service de votre mission<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Groupe OMNES Education : comment optimiser le recrutement des \u00e9tudiants ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Op\u00e9rateur priv\u00e9 d\u2019enseignement sup\u00e9rieur,\u00a0<a href=\"https:\/\/www.omneseducation.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">OMNES Education<\/a>\u00a0(anciennement Groupe INSEEC U.) forme plus de 40 000 \u00e9tudiants au travers de 13 \u00e9coles r\u00e9parties sur le territoire Europ\u00e9en. Par le nombre d\u2019\u00e9tablissements, il \u00e9tait essentiel pour eux de mettre en place une solution partag\u00e9e afin de r\u00e9pondre \u00e0 divers besoins :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>harmonisation des processus commerciaux<\/li>\n\n\n\n<li>vision centralis\u00e9e pour identifier les meilleures pratiques<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pour ce faire, les \u00e9coles du groupe se sont \u00e9quip\u00e9es de la solution Eudonet CRM Enseignement Sup\u00e9rieur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De l\u2019importance de la data centralis\u00e9e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"> Une volont\u00e9 qui s\u2019inscrit dans un objectif de croissance du groupe en proposant \u00e0 chaque \u00e9cole un socle commun par l\u2019unification des processus. Aussi, c\u2019est l\u2019exp\u00e9rience des candidats et des \u00e9tudiants qui est au c\u0153ur de cette d\u00e9marche.<\/p>\n\n\n\n<div class=\"wp-block-lord-blocks-blockquote wp-block--blockquote\"><blockquote>Le groupe OMNES Education est en pleine transformation. Nous sommes dans un processus o\u00f9 nous souhaitons que chaque \u00e9cole garde ses sp\u00e9cificit\u00e9s et son ADN, tout en d\u00e9veloppant une identit\u00e9 de marque groupe.<\/blockquote><p>Laurent Legeai, Directeur des Syst\u00e8mes d\u2019information<\/p><\/div>\n\n\n\n<div class=\"wp-block-lord-blocks-blockquote wp-block--blockquote\"><blockquote>L\u2019impl\u00e9mentation d\u2019Eudonet CRM nous a permis de mutualiser le mod\u00e8le de donn\u00e9es et de les centraliser dans un outil unique et de les analyser au niveau groupe<\/blockquote><p>Thomas Ybert, chef de projet CRM<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"> Initialement, chaque \u00e9cole \u00e9tait ind\u00e9pendante sur le pan CRM, un mod\u00e8le de donn\u00e9es et des processus qui leur \u00e9taient propre, rendant la chose difficile. Aujourd\u2019hui, gr\u00e2ce \u00e0 Eudonet CRM Enseignement Sup\u00e9rieur, le groupe tire de nombreux avantages concernant leurs donn\u00e9es, \u00e9l\u00e9ments au c\u0153ur du pilotage de leur activit\u00e9 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>des donn\u00e9es constamment \u00e0 jour (\u00ab la bonne donn\u00e9e, au bon moment \u00bb)<\/li>\n\n\n\n<li>la connaissance des candidats et des \u00e9tudiants<\/li>\n\n\n\n<li>une vision transverse pour une am\u00e9lioration continue des processus<\/li>\n\n\n\n<li>la s\u00e9curisation des donn\u00e9es (RGPD, droit \u00e0 l\u2019oubli, garanti de confidentialit\u00e9)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sans oublier que la solution Eudonet <a href=\"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/definition-crm\/\">CRM <\/a>permet aux administrateurs de param\u00e9trer l\u2019outil eux-m\u00eames, de faire appel aux \u00e9quipes d\u2019Eudonet pour des d\u00e9veloppements sp\u00e9cifiques pour s\u2019adapter aux sp\u00e9cificit\u00e9s de chaque \u00e9cole du groupe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le CRM pour permettre la professionnalisation des \u00e9quipes du Groupe OMNES Education<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Nous \u00e9tions pr\u00e9c\u00e9demment sur Excel (sic) \u00bb, avoue Nadjet Mennequin, Responsable des Admissions pour l\u2019ESCE (\u00e9cole de commerce international du groupe OMNES Education). \u00ab La centralisation des donn\u00e9es nous permet d\u2019identifier nos prospects, leur choix de programme, le choix d\u2019\u00e9cole. \u00bb Gr\u00e2ce \u00e0 cela, les \u00e9quipes des services d\u2019admission sont en mesure de les accompagner les candidats jusqu\u2019\u00e0 l\u2019inscription finale. \u00ab Une r\u00e9elle ma\u00eetrise de la relation client. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour eux, les processus optimis\u00e9s sont aussi en nombre :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>traitement des leads<\/li>\n\n\n\n<li>optimisation des op\u00e9rations marketing (SMS, emailing, relance t\u00e9l\u00e9phonique)<\/li>\n\n\n\n<li>gestion des candidatures (d\u00e9p\u00f4t de dossier et suivi, information aupr\u00e8s du jury, avis aupr\u00e8s des candidats, finalisation par le paiement en ligne)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Et les b\u00e9n\u00e9fices sont notables :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>augmentation des inscriptions<\/li>\n\n\n\n<li>des candidats de meilleure qualit\u00e9 (meilleur ciblage)<\/li>\n\n\n\n<li>gain de temps dans la communication avec les prospects et candidats<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Des r\u00e9sultats permettant de \u00ab timer \u00bb les \u00e9tapes commerciales et d&rsquo;ouvrir la r\u00e9flexion sur les usages<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> La solution Eudonet CRM leur a ainsi permis de mesurer le temps de ce processus commercial. De plus, les \u00e9quipes commerciales parlent aujourd\u2019hui le m\u00eame langage, permettant d\u2019\u00e9changer ainsi les bonnes pratiques et de les diffuser dans toutes les \u00e9coles du groupe.<\/p>\n\n\n\n<div class=\"wp-block-lord-blocks-blockquote wp-block--blockquote\"><blockquote>Le premier r\u00e9sultat que l\u2019on a pu observer avec la mise en place d\u2019Eudonet, c\u2019est notre capacit\u00e9 \u00e0 proposer du lead-nurturing. On veut passer d\u2019un suspect froid \u00e0 un prospect ti\u00e8de et arriver \u00e0 un candidat chaud<\/blockquote><p>Antoine Fortun\u00e9, Directeur du D\u00e9veloppement du Groupe OMNES Education.<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce aux analyses des processus et pratiques commerciales, de nouveaux chantiers de r\u00e9flexion s\u2019ouvrent \u00e0 eux pour :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>am\u00e9liorer encore la r\u00e9activit\u00e9 aupr\u00e8s des prospects et de candidats<\/li>\n\n\n\n<li>travailler les prescripteurs et influenceurs<\/li>\n\n\n\n<li>l\u2019analyse de la donn\u00e9e suite aux campagnes de recrutement<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9couvrez l\u2019int\u00e9gralit\u00e9 du t\u00e9moignage du Groupe OMNES Education en <a href=\"https:\/\/youtu.be\/bz2moYck6Gw\">vid\u00e9o <\/a>!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Groupe OMNES Education : comment optimiser le recrutement des \u00e9tudiants ? Op\u00e9rateur priv\u00e9 d\u2019enseignement sup\u00e9rieur,\u00a0OMNES Education\u00a0(anciennement Groupe INSEEC U.) forme plus de 40 000 \u00e9tudiants au travers de 13 \u00e9coles r\u00e9parties sur le territoire Europ\u00e9en. Par le nombre d\u2019\u00e9tablissements, il \u00e9tait essentiel pour eux de mettre en place une solution partag\u00e9e afin de r\u00e9pondre \u00e0 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":27851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"Marketing automation : t\u00e9moignage client OMNES | Eudonet","_yoast_wpseo_metadesc":"D\u00e9couvrez comment le Groupe OMNES Education a optimis\u00e9 ses processus commerciaux et recrut\u00e9 plus d\u2019\u00e9tudiants gr\u00e2ce au CRM Eudonet.","footnotes":""},"tags":[],"sectors":[62],"solutions":[55],"class_list":["post-4926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"article_suptitle":"","article_short_desc":"Afin d\u2019harmoniser les processus commerciaux des 13 \u00e9coles du groupe, OMNES \u00c9ducation s\u2019est \u00e9quip\u00e9 de la solution Eudonet CRM Enseignement Sup\u00e9rieur. D\u00e9couvrez leur histoire en vid\u00e9o !","article_caption":"","article_related":"","author_name":"Emeric DONCHE","author_link":"","author_photo":25300,"author_bio":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing automation : t\u00e9moignage client OMNES | Eudonet<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment le Groupe OMNES Education a optimis\u00e9 ses processus commerciaux et recrut\u00e9 plus d\u2019\u00e9tudiants gr\u00e2ce au CRM Eudonet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/groupe-omnes-education\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing 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