{"id":5283,"date":"2025-09-08T13:53:00","date_gmt":"2025-09-08T13:53:00","guid":{"rendered":"https:\/\/www.eudonet.com\/infographie-n3-lhistoire-du-crm\/"},"modified":"2026-02-05T13:31:17","modified_gmt":"2026-02-05T13:31:17","slug":"infographie-histoire-crm","status":"publish","type":"post","link":"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/infographie-histoire-crm\/","title":{"rendered":"L&rsquo;Histoire du CRM en une infographie"},"content":{"rendered":"\n<div class=\"wp-block-lord-blocks-highlight wp-block--highlight\">\n<p><strong>En r\u00e9sum\u00e9 : <\/strong><\/p>\n\n\n\n<p>Le CRM (Customer Relationship Management) a travers\u00e9 plus de 40 ans d\u2019\u00e9volutions pour devenir l&rsquo;outil strat\u00e9gique incontournable de la gestion de la relation client. Voici les grandes \u00e9tapes de son histoire :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ann\u00e9es 70 : Le marketing relationnel \u00e9merge, pla\u00e7ant le client au centre des pr\u00e9occupations avec le principe du \u00ab Know, Like, Trust \u00bb, favorisant la fid\u00e9lisation.<\/li>\n\n\n\n<li>Ann\u00e9es 80 : L\u2019informatique se d\u00e9mocratise, avec les premi\u00e8res bases de donn\u00e9es et logiciels de gestion, simplifiant les t\u00e2ches commerciales.<\/li>\n\n\n\n<li>Ann\u00e9es 90 : Le terme CRM se d\u00e9finit et devient un concept cl\u00e9. Les outils de gestion des donn\u00e9es \u00e9mergent, permettant de structurer les informations clients pour une relation plus efficace.<\/li>\n\n\n\n<li>Ann\u00e9es 2000 : Les logiciels CRM se perfectionnent avec des outils d\u2019analyse, permettant une meilleure collaboration entre les \u00e9quipes marketing et commerciales.<\/li>\n\n\n\n<li>Ann\u00e9es 2010 : Les smartphones et la mobilit\u00e9 red\u00e9finissent le CRM, le rendant social, connect\u00e9 et accessible partout, tout le temps.<\/li>\n<\/ul>\n\n\n\n<p>En bref : Le CRM n\u2019a cess\u00e9 d\u2019\u00e9voluer pour r\u00e9pondre aux besoins croissants d\u2019efficacit\u00e9 et de personnalisation des entreprises. Aujourd\u2019hui, il est l&rsquo;outil central pour anticiper les attentes des clients et optimiser la relation client.<\/p>\n<\/div>\n\n\n\n<p>Alexander &nbsp;vous recommande de t\u00e9l\u00e9charger le guide pour r\u00e9diger un cahier des charges CRM<\/p>\n\n\n\n<p>Aaah, la bonne vieille \u00e9poque, quand tout le monde avait le temps de prendre le temps\u2026 C\u2019EST FAUX ! Les semaines de 70 heures, pas de cong\u00e9s pay\u00e9s, les m\u00e9tiers ouvriers usants pour l\u2019organisme\u2026 \u00c9tait-ce r\u00e9ellement mieux avant ? La r\u00e9volution industrielle et, plus r\u00e9cemment, la r\u00e9volution informatique ont tout chang\u00e9 pour beaucoup de corps de m\u00e9tiers, surtout en mati\u00e8re de relation client\u00e8le :\u00a0<em>r\u00e9seaux sociaux<\/em>,\u00a0<a href=\"https:\/\/www.eudonet.com\/fr\/solutions\/crm\/\">CRM<\/a>, etc.. Tous ces outils qui vous permettent aujourd\u2019hui d\u2019\u00eatre r\u00e9actifs, proactifs et d\u2019anticiper le march\u00e9. Vous vous voyez avancer sans cela ?<br>Retour en image sur la petite histoire de la\u00a0<strong>relation client<\/strong>.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"217\" height=\"1024\" src=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2020\/01\/Infographie-Histoire-CRM-217x1024.jpg\" alt=\"\" class=\"wp-image-5936\" srcset=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2020\/01\/Infographie-Histoire-CRM-217x1024.jpg 217w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2020\/01\/Infographie-Histoire-CRM-768x3627.jpg 768w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2020\/01\/Infographie-Histoire-CRM-434x2048.jpg 434w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2020\/01\/Infographie-Histoire-CRM-760x3589.jpg 760w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2020\/01\/Infographie-Histoire-CRM-480x2267.jpg 480w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2020\/01\/Infographie-Histoire-CRM-320x1511.jpg 320w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2020\/01\/Infographie-Histoire-CRM-160x756.jpg 160w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2020\/01\/Infographie-Histoire-CRM-80x378.jpg 80w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2020\/01\/Infographie-Histoire-CRM-scaled.jpg 542w\" sizes=\"(max-width: 217px) 100vw, 217px\" \/><\/figure>\n\n\n\n<p><br><a href=\"https:\/\/blog.eudonet.com\/fr\/ebook-crm\/projet-crm-cahier-des-charges\/\"><\/a><\/p>\n\n\n\n<p>Dans les ann\u00e9es 70, le&nbsp;<strong>marketing relationnel<\/strong>&nbsp;\u2013 a contrario du&nbsp;<strong>marketing transactionnel<\/strong>&nbsp;\u2013 met le client au centre de&nbsp;<strong>sa strat\u00e9gie de vente<\/strong>. On parle alors du principe&nbsp;<em>\u00ab Know, Like, Trust \u00bb<\/em>, principe du&nbsp;<strong>Suivi Client<\/strong>&nbsp;pour atteindre la&nbsp;<strong>satisfaction<\/strong>&nbsp;de celui-ci, donc sa&nbsp;<strong>fid\u00e9lisation<\/strong>.<\/p>\n\n\n\n<p>Les ann\u00e9es 80, c\u2019est surtout un regard vers l\u2019avenir. Pendant que Retour vers le futur fait r\u00eaver les spectateurs, la&nbsp;<strong>d\u00e9mocratisation de l\u2019informatique<\/strong>&nbsp;permet aux entreprises de s\u2019essayer aux&nbsp;<strong>logiciels de gestion<\/strong>&nbsp;et les premi\u00e8res&nbsp;<strong>bases de donn\u00e9es<\/strong>&nbsp;voient le jour. Ce sont pour elles un gain de temps en rendant le d\u00e9marchage et les ventes plus faciles pour les commerciaux.<\/p>\n\n\n\n<p>Les ann\u00e9es 90 marquent surtout la volont\u00e9 d\u2019atteindre le Nirvana avec cette nouvelle m\u00e9thodologie qui trouve enfin son nom : le<strong>&nbsp;Custumer Relationship Management<\/strong>&nbsp;(ou&nbsp;<strong>Gestion de la Relation avec le Client<\/strong>). On est moins Grunge, plus ordonn\u00e9 gr\u00e2ce aux outils de stockage des donn\u00e9es d\u00e9velopp\u00e9s alors, encore loin d\u2019\u00eatre ceux que nous connaissons aujourd\u2019hui.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-lord-blocks-highlight-content wp-block--highlight-content\">\n<p>Tout s\u2019acc\u00e9l\u00e8re avec le nouveau Mill\u00e9naire ! La r\u00e9solution :&nbsp;<strong>toujours plus de performance<\/strong>&nbsp;gr\u00e2ce aux diff\u00e9rents outils d\u2019analyse que l\u2019on trouve dans les<strong>&nbsp;logiciels CRM<\/strong>. Le&nbsp;<strong>marketing<\/strong>&nbsp;s\u2019y int\u00e8gre \u00e9galement afin d\u2019engager un&nbsp;<strong>travail collaboratif<\/strong>.<\/p>\n<\/div>\n\n\n\n<p>Toujours plus loin, l\u2019av\u00e8nement des<strong>&nbsp;Smart Devices<\/strong>&nbsp;dans les ann\u00e9es 2010 pousse les \u00e9diteurs \u00e0 repenser leurs logiciels en termes de mobilit\u00e9. Le&nbsp;<strong>CRM<\/strong>&nbsp;est dor\u00e9navant connect\u00e9 et social, mobile et applicatif.<\/p>\n\n\n\n<div class=\"wp-block-lord-blocks-resource wp-block--resource\"><div class=\"wp-block-resource__image-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.eudonet.com\/wp-json\/images\/v1\/2025\/09\/05-Cahier-des-charges-CRM-cover.png\" alt=\"\" srcset=\"https:\/\/www.eudonet.com\/wp-json\/images\/v1\/2025\/09\/05-Cahier-des-charges-CRM-cover-150x150.png 150w, https:\/\/www.eudonet.com\/wp-json\/images\/v1\/2025\/09\/05-Cahier-des-charges-CRM-cover-300x178.png 300w, https:\/\/www.eudonet.com\/wp-json\/images\/v1\/2025\/09\/05-Cahier-des-charges-CRM-cover.png 850w\" sizes=\"(max-width: 768px) 100vw, (max-width: 1024px) 33vw, (max-width: 1320px) 25vw, 300px\"\/><\/div><div class=\"wp-block-resource__content-wrapper richtext richtext--secondary\"><h3 class=\"mt10 mb2\">Posez les bases d\u2019un projet CRM r\u00e9ussi gr\u00e2ce \u00e0 un cahier des charges<\/h3><p class=\"small-txt font-regular fade i140 mb2\">Le cahier des charges devient alors un levier strat\u00e9gique. D\u00e9couvrez dans ce livre blanc comment r\u00e9diger un cahier des charges structur\u00e9 et clair pour votre projet CRM r\u00e9ussi :<\/p><ul class=\"samll-txt font-medium i140 mb2\"><li>Anticipez les risques d\u00e8s l\u2019amont pour \u00e9viter les erreurs critiques<\/li><li>Alignez vos \u00e9quipes autour d\u2019objectifs partag\u00e9s<\/li><li>Acc\u00e9l\u00e9rez la s\u00e9lection d\u2019un CRM r\u00e9ellement adapt\u00e9<\/li><\/ul><div class=\"wp-block-buttons is-content-justification-flex-start btn-container\"><div class=\"wp-block-button link-1\"><a class=\"wp-block-button__link btn btn--black\" href=\"\/fr\/ressources\/ebooks-guides\/projet-crm-cahier-des-charges\/\">T\u00e9l\u00e9charger le Livre Blanc<\/a><\/div><\/div><\/div><\/div>\n\n\n\n<p>Reste \u00e0 savoir maintenant ce que la prochaine d\u00e9cennie nous r\u00e9serve. Des bonnes surprises, nous en sommes certains.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alexander &nbsp;vous recommande de t\u00e9l\u00e9charger le guide pour r\u00e9diger un cahier des charges CRM Aaah, la bonne vieille \u00e9poque, quand tout le monde avait le temps de prendre le temps\u2026 C\u2019EST FAUX ! Les semaines de 70 heures, pas de cong\u00e9s pay\u00e9s, les m\u00e9tiers ouvriers usants pour l\u2019organisme\u2026 \u00c9tait-ce r\u00e9ellement mieux avant ? La r\u00e9volution [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":27205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"L'Histoire de la Gestion Relation Client GRC ou CRM | Eudonet","_yoast_wpseo_metadesc":"Connaissez-vous le CRM, son histoire, ses possibilit\u00e9s ou son utilit\u00e9 ? Eudonet vous propose de tout comprendre en une seule infographie.","footnotes":""},"tags":[],"sectors":[61],"solutions":[55],"class_list":["post-5283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"article_suptitle":"","article_short_desc":"D\u00e9couvrez l'histoire du CRM et plus de 40 ans d'\u00e9volutions digitales, informatiques, marketing et bien plus encore !","article_caption":"","article_related":"","author_name":"Karima Bouchehait","author_link":"https:\/\/www.linkedin.com\/in\/karima-bouchehait-b2b-sales\/","author_photo":31300,"author_bio":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;Histoire de la Gestion Relation Client GRC ou CRM | Eudonet<\/title>\n<meta name=\"description\" content=\"Connaissez-vous le CRM, son histoire, ses possibilit\u00e9s ou son utilit\u00e9 ? Eudonet vous propose de tout comprendre en une seule infographie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/infographie-histoire-crm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&rsquo;Histoire du CRM en une infographie\" \/>\n<meta property=\"og:description\" content=\"Connaissez-vous le CRM, son histoire, ses possibilit\u00e9s ou son utilit\u00e9 ? Eudonet vous propose de tout comprendre en une seule infographie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/infographie-histoire-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Eudonet\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-08T13:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T13:31:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2023\/11\/001-general-blog-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"DavidPavel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"DavidPavel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/infographie-histoire-crm\/\",\"url\":\"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/infographie-histoire-crm\/\",\"name\":\"L'Histoire de la Gestion Relation Client GRC ou CRM | Eudonet\",\"isPartOf\":{\"@id\":\"https:\/\/www.eudonet.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/infographie-histoire-crm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/infographie-histoire-crm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2023\/11\/001-general-blog-4.png\",\"datePublished\":\"2025-09-08T13:53:00+00:00\",\"dateModified\":\"2026-02-05T13:31:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.eudonet.com\/fr\/#\/schema\/person\/5feecea7af5893ac08aa6aa6f83f5a1e\"},\"description\":\"Connaissez-vous le CRM, son histoire, ses possibilit\u00e9s ou son utilit\u00e9 ? Eudonet vous propose de tout comprendre en une seule infographie.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/infographie-histoire-crm\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/infographie-histoire-crm\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/infographie-histoire-crm\/#primaryimage\",\"url\":\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2023\/11\/001-general-blog-4.png\",\"contentUrl\":\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2023\/11\/001-general-blog-4.png\",\"width\":800,\"height\":525},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/infographie-histoire-crm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.eudonet.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L&rsquo;Histoire du CRM en une infographie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.eudonet.com\/fr\/#website\",\"url\":\"https:\/\/www.eudonet.com\/fr\/\",\"name\":\"Eudonet\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.eudonet.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.eudonet.com\/fr\/#\/schema\/person\/5feecea7af5893ac08aa6aa6f83f5a1e\",\"name\":\"DavidPavel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.eudonet.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cccca236fabbe6c2923ce093d1abb51986041543c62d6c9edbbd4dabf3728287?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cccca236fabbe6c2923ce093d1abb51986041543c62d6c9edbbd4dabf3728287?s=96&d=mm&r=g\",\"caption\":\"DavidPavel\"}},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/infographie-histoire-crm\/#local-main-organization-logo\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Eudonet\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"L'Histoire de la Gestion Relation Client GRC ou CRM | Eudonet","description":"Connaissez-vous le CRM, son histoire, ses possibilit\u00e9s ou son utilit\u00e9 ? Eudonet vous propose de tout comprendre en une seule infographie.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/infographie-histoire-crm\/","og_locale":"fr_FR","og_type":"article","og_title":"L&rsquo;Histoire du CRM en une infographie","og_description":"Connaissez-vous le CRM, son histoire, ses possibilit\u00e9s ou son utilit\u00e9 ? Eudonet vous propose de tout comprendre en une seule infographie.","og_url":"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/infographie-histoire-crm\/","og_site_name":"Eudonet","article_published_time":"2025-09-08T13:53:00+00:00","article_modified_time":"2026-02-05T13:31:17+00:00","og_image":[{"width":800,"height":525,"url":"https:\/\/www.eudonet.com\/wp-content\/uploads\/2023\/11\/001-general-blog-4.png","type":"image\/png"}],"author":"DavidPavel","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"DavidPavel","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/infographie-histoire-crm\/","url":"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/infographie-histoire-crm\/","name":"L'Histoire de la Gestion Relation Client GRC ou CRM | Eudonet","isPartOf":{"@id":"https:\/\/www.eudonet.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/infographie-histoire-crm\/#primaryimage"},"image":{"@id":"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/infographie-histoire-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eudonet.com\/wp-content\/uploads\/2023\/11\/001-general-blog-4.png","datePublished":"2025-09-08T13:53:00+00:00","dateModified":"2026-02-05T13:31:17+00:00","author":{"@id":"https:\/\/www.eudonet.com\/fr\/#\/schema\/person\/5feecea7af5893ac08aa6aa6f83f5a1e"},"description":"Connaissez-vous le CRM, son histoire, ses possibilit\u00e9s ou son utilit\u00e9 ? Eudonet vous propose de tout comprendre en une seule infographie.","breadcrumb":{"@id":"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/infographie-histoire-crm\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eudonet.com\/fr\/ressources\/blog\/infographie-histoire-crm\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/infographie-histoire-crm\/#primaryimage","url":"https:\/\/www.eudonet.com\/wp-content\/uploads\/2023\/11\/001-general-blog-4.png","contentUrl":"https:\/\/www.eudonet.com\/wp-content\/uploads\/2023\/11\/001-general-blog-4.png","width":800,"height":525},{"@type":"BreadcrumbList","@id":"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/infographie-histoire-crm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.eudonet.com\/fr\/"},{"@type":"ListItem","position":2,"name":"L&rsquo;Histoire du CRM en une infographie"}]},{"@type":"WebSite","@id":"https:\/\/www.eudonet.com\/fr\/#website","url":"https:\/\/www.eudonet.com\/fr\/","name":"Eudonet","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eudonet.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.eudonet.com\/fr\/#\/schema\/person\/5feecea7af5893ac08aa6aa6f83f5a1e","name":"DavidPavel","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.eudonet.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cccca236fabbe6c2923ce093d1abb51986041543c62d6c9edbbd4dabf3728287?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cccca236fabbe6c2923ce093d1abb51986041543c62d6c9edbbd4dabf3728287?s=96&d=mm&r=g","caption":"DavidPavel"}},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/infographie-histoire-crm\/#local-main-organization-logo","url":"","contentUrl":"","caption":"Eudonet"}]}},"_links":{"self":[{"href":"https:\/\/www.eudonet.com\/fr\/wp-json\/wp\/v2\/posts\/5283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eudonet.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eudonet.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eudonet.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eudonet.com\/fr\/wp-json\/wp\/v2\/comments?post=5283"}],"version-history":[{"count":5,"href":"https:\/\/www.eudonet.com\/fr\/wp-json\/wp\/v2\/posts\/5283\/revisions"}],"predecessor-version":[{"id":34388,"href":"https:\/\/www.eudonet.com\/fr\/wp-json\/wp\/v2\/posts\/5283\/revisions\/34388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eudonet.com\/fr\/wp-json\/wp\/v2\/media\/27205"}],"wp:attachment":[{"href":"https:\/\/www.eudonet.com\/fr\/wp-json\/wp\/v2\/media?parent=5283"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eudonet.com\/fr\/wp-json\/wp\/v2\/tags?post=5283"},{"taxonomy":"sector","embeddable":true,"href":"https:\/\/www.eudonet.com\/fr\/wp-json\/wp\/v2\/sectors?post=5283"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/www.eudonet.com\/fr\/wp-json\/wp\/v2\/solutions?post=5283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}