{"id":5689,"date":"2025-08-01T16:22:00","date_gmt":"2025-08-01T16:22:00","guid":{"rendered":"https:\/\/www.eudonet.com\/festival-daix\/"},"modified":"2025-11-05T10:06:47","modified_gmt":"2025-11-05T10:06:47","slug":"festival-aix-en-provence","status":"publish","type":"post","link":"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/festival-aix-en-provence\/","title":{"rendered":"Festival d&rsquo;Aix"},"content":{"rendered":"\n<div class=\"wp-block-lord-blocks-highlight wp-block--highlight\">\n<p><strong>En r\u00e9sum\u00e9<\/strong><\/p>\n\n\n\n<p>Le Festival d\u2019Aix-en-Provence a choisi la plateforme CRM Eudonet pour unifier et renforcer sa strat\u00e9gie de M\u00e9c\u00e9nat et de Fundraising, pilier essentiel de son d\u00e9veloppement. Plus qu\u2019un outil, Eudonet accompagne les \u00e9quipes dans la centralisation des donn\u00e9es, la gestion des dons et la coordination entre services, pour une vision strat\u00e9gique \u00e0 360\u00b0.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une plateforme collaborative et connect\u00e9e \u00e0 la billetterie pour fluidifier la gestion des m\u00e9c\u00e8nes et des grands donateurs.<\/li>\n\n\n\n<li>Une tra\u00e7abilit\u00e9 compl\u00e8te du parcours de don, de la sollicitation \u00e0 l\u2019\u00e9mission du re\u00e7u fiscal.<\/li>\n\n\n\n<li>Une solution souple et personnalisable, pens\u00e9e pour les institutions culturelles et les sp\u00e9cificit\u00e9s du secteur.<\/li>\n<\/ul>\n\n\n\n<p>En bref : la plateforme CRM SaaS Eudonet  permet au Festival d\u2019Aix de consolider ses liens avec ses partenaires, d\u2019optimiser le suivi de ses m\u00e9c\u00e8nes et de faire rayonner la culture fran\u00e7aise, en France comme \u00e0 l\u2019international.<\/p>\n<\/div>\n\n\n\n<p>Le Festival d\u2019Aix en Provence utilise la plateforme CRM Eudonet .<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le Festival d\u2019Aix unifie sa strat\u00e9gie de M\u00e9c\u00e9nat et de Fundraising gr\u00e2ce \u00e0 la plateforme CRM Eudonet d\u00e9di\u00e9e aux Institutions Culturelles<\/h2>\n\n\n\n<p>Les Institutions Culturelles fran\u00e7aises jouissent d\u2019une r\u00e9putation qui n\u2019est plus \u00e0 faire, dans l\u2019hexagone comme \u00e0 l\u2019international. Chaque ann\u00e9e, les lieux de visites et spectacles vivants attirent de plus en plus de monde. Pour continuer \u00e0 rencontrer leurs publics dans un contexte \u00e9conomique contraint, les acteurs de la culture doivent diversifier leurs sources de revenus.\u00a0Les \u00e9quipes du Festival d\u2019Aix ont su anticiper ce virage qui peut parfois s\u2019av\u00e9rer serr\u00e9 \u00e0 prendre. Pour cela, elles se sont lanc\u00e9es il y a plusieurs ann\u00e9es dans le d\u00e9fi du M\u00e9c\u00e9nat et du Fundraising. Ciblant \u00e0 l\u2019origine les entreprises et les donateurs particuliers, en France et \u00e0 l\u2019international (aux USA notamment), les \u00e9quipes en charge du d\u00e9veloppement ont diversifi\u00e9 leurs actions il y a quelques ann\u00e9es par la commercialisation de prestations, puis tr\u00e8s r\u00e9cemment vers les Grands Donateurs. Pari r\u00e9ussi, puisque aujourd&rsquo;hui cette strat\u00e9gie permet de boucler plus de 17% du budget du Festival. Le M\u00e9c\u00e9nat est devenu en quelques ann\u00e9es une source de revenus indispensable, qu\u2019il a alors \u00e9t\u00e9 n\u00e9cessaire de consolider. C\u2019est \u00e0 ce moment-l\u00e0 que les \u00e9quipes d\u2019Eudonet sont intervenues.<\/p>\n\n\n\n<p>Depuis plus de 65 ans, le Festival d\u2019Aix-en-Provence rassemble les amoureux d\u2019Op\u00e9ra. Ann\u00e9e apr\u00e8s ann\u00e9e, le Festival propose un programme innovant, diversifi\u00e9 et adapt\u00e9 \u00e0 tous ses publics. Gr\u00e2ce \u00e0 cela, il attire de plus en plus de visiteurs, jusqu\u2019\u00e0 87 000 en 2014 ! Pour \u00ab tenir la note \u00bb et passer \u00e0 l\u2019octave sup\u00e9rieure, les \u00e9quipes du Festival ont fait appel \u00e0 la plateforme CRM Eudonet pour unifier la strat\u00e9gie de M\u00e9c\u00e9nat.<\/p>\n\n\n\n<div class=\"wp-block-lord-blocks-blockquote wp-block--blockquote\"><blockquote>Lors du rapprochement des \u00e9quipes, la question de l\u2019unification des contacts, des sources de prospection et des processus s\u2019est pos\u00e9e pour faire passer notre d\u00e9marche \u00e0 la vitesse sup\u00e9rieure. Les experts Eudonet ont rapidement compris nos besoins et nos processus pour nous proposer une solution adapt\u00e9e. Connect\u00e9e \u00e0 notre billetterie et collaborative, elle nous permet de g\u00e9rer tout le process de dons, de la sollicitation \u00e0 l\u2019\u00e9dition du re\u00e7u fiscal. Nous pilotons \u00e9galement dans l\u2019outil, la vente des prestations commerciales du Festival. Aujourd\u2019hui, les 10 utilisateurs sont unanimes : Eudonet nous permet de gagner du temps, d\u2019\u00eatre plus efficace et nous offre une approche personnalis\u00e9e de nos contacts, avec une vision strat\u00e9gique globale.<\/blockquote><p>Marie-Victoire Abbou, Directrice du service M\u00e9c\u00e9nat et D\u00e9veloppement<\/p><\/div>\n\n\n\n<p>Jusqu\u2019en 2013, le M\u00e9c\u00e9nat et le D\u00e9veloppement \u00e9taient g\u00e9r\u00e9s par deux services distincts et de mani\u00e8re \u00ab artisanale, via des fichiers Excel \u00bb selon Marie-Victoire Abbou, directrice du service en charge du sujet. Plusieurs solutions ont \u00e9t\u00e9 \u00e9tudi\u00e9es pour harmoniser, centraliser et solidifier la strat\u00e9gie et les actions de sollicitations de donateurs.\u00a0Finalement, c\u2019est la plateforme CRM Eudonet pour les institutions culturelles qui a \u00e9t\u00e9 retenu, gr\u00e2ce \u00e0 sa souplesse et son adaptabilit\u00e9 aux processus et \u00e0 la strat\u00e9gie des \u00e9quipes du Festival d\u2019Aix.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Festival d\u2019Aix en Provence utilise la plateforme CRM Eudonet . Le Festival d\u2019Aix unifie sa strat\u00e9gie de M\u00e9c\u00e9nat et de Fundraising gr\u00e2ce \u00e0 la plateforme CRM Eudonet d\u00e9di\u00e9e aux Institutions Culturelles Les Institutions Culturelles fran\u00e7aises jouissent d\u2019une r\u00e9putation qui n\u2019est plus \u00e0 faire, dans l\u2019hexagone comme \u00e0 l\u2019international. Chaque ann\u00e9e, les lieux de visites [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"M\u00e9c\u00e9nat & Fundraising : t\u00e9moignage client Festival d'Aix I Eudonet","_yoast_wpseo_metadesc":"La plateforme CRM Eudonet a offert au Festival d'Aix une approche personnalis\u00e9e de ses contacts, adapt\u00e9e \u00e0 sa strat\u00e9gie de communication.","footnotes":""},"tags":[],"sectors":[68],"solutions":[55],"class_list":["post-5689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"article_suptitle":"","article_short_desc":"Eudonet nous offre une approche personnalis\u00e9e de nos contacts avec une vision strat\u00e9gique globale","article_caption":"","article_related":"","author_name":"Linda AOUDIA","author_link":"https:\/\/www.linkedin.com\/in\/linda-aoudia-b2b-sales\/","author_photo":24303,"author_bio":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e9c\u00e9nat &amp; Fundraising : t\u00e9moignage client Festival d&#039;Aix I Eudonet<\/title>\n<meta name=\"description\" content=\"La plateforme CRM Eudonet a offert au Festival d&#039;Aix une approche personnalis\u00e9e de ses contacts, adapt\u00e9e \u00e0 sa strat\u00e9gie de communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/festival-aix-en-provence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Festival d&rsquo;Aix\" \/>\n<meta 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