{"id":5727,"date":"2025-08-04T15:07:59","date_gmt":"2025-08-04T15:07:59","guid":{"rendered":"https:\/\/www.eudonet.com\/les-cles-de-la-reussite-dun-projet-crm\/"},"modified":"2025-11-05T09:58:34","modified_gmt":"2025-11-05T09:58:34","slug":"cles-reussite-crm","status":"publish","type":"post","link":"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/cles-reussite-crm\/","title":{"rendered":"Les cl\u00e9s de la r\u00e9ussite d\u2019un projet CRM"},"content":{"rendered":"\n<p>Eudonet, fort de son exp\u00e9rience au contact de ses clients de secteurs d\u2019activit\u00e9, de taille, d\u2019attentes et d\u2019exigences diff\u00e9rents, a mis en place une m\u00e9thodologie projet permettant de mettre en \u0153uvre son logiciel rapidement et efficacement. Cette m\u00e9thode repose sur un allotissement du projet en 4 grandes \u00e9tapes : cadrage et lancement du projet, sp\u00e9cifications fonctionnelles et techniques, tests et recettes, d\u00e9ploiement de l\u2019outil et accompagnement au changement.<br><\/p>\n\n\n\n<p>Outre ce phasage projet, nous indiquons ci-dessous quelques cl\u00e9s de r\u00e9ussite d\u2019un projet CRM.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9finir des objectifs pr\u00e9cis et cadrer le projet<\/h2>\n\n\n\n<p>La premi\u00e8re \u00e9tape consiste \u00e0 d\u00e9finir pr\u00e9cis\u00e9ment les objectifs de la mise en \u0153uvre de la solution Eudonet.L\u2019id\u00e9al est de pouvoir disposer d\u2019objectifs chiffr\u00e9s et mesurables.<br>Par exemple : Eudonet doit nous permettre de prospecter efficacement en augmentant le nombre d\u2019appels journaliers pass\u00e9s de 10 %.<br>C\u00f4t\u00e9 Eudonet, l\u2019objectif est de mettre \u00e0 disposition des futurs utilisateurs un outil ergonomique et simple tout en respectant les contraintes de co\u00fbt, de qualit\u00e9 et de d\u00e9lai fix\u00e9s par les sponsors du projet en interne.<br>Les objectifs \u00e9tant fix\u00e9s et connus de tous, le cadrage est primordial avant le d\u00e9marrage du projet. Lors de cette phase, nos \u00e9quipes et celles du client se mettent d\u2019accord sur :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La liste exhaustive des actions \u00e0 mener<\/li>\n\n\n\n<li>La d\u00e9termination des grandes phases du projet et l\u2019association des ressources clients et Eudonet pour anticiper les charges de travail<\/li>\n\n\n\n<li>Les livrables fournis : objectifs, format, contenu<\/li>\n\n\n\n<li>Les dates de r\u00e9alisation \u2013 R\u00e9troplanning Projet<\/li>\n\n\n\n<li>Les facteurs de risques et les actions pr\u00e9ventives associ\u00e9es<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Le marketing et les acteurs cl\u00e9s du projet<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Communiquer en amont<\/em><\/h3>\n\n\n\n<p>La r\u00e9ussite d\u2019un projet se mesure notamment au degr\u00e9 d\u2019adh\u00e9sion des utilisateurs au nouvel outil. Les \u00e9quipes Eudonet vous conseillent de communiquer tr\u00e8s en amont aupr\u00e8s des futurs utilisateurs sur les objectifs du projet, le choix de la solution, les implications futures\u2026<br>Pour ce faire, des r\u00e9unions de lancement sont dispens\u00e9es et des supports de communication sont propos\u00e9s pour animer et susciter l\u2019int\u00e9r\u00eat des futurs utilisateurs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Informer durant la vie du projet<\/em><\/h3>\n\n\n\n<p>Le choix des&nbsp;<strong>sponsors<\/strong>&nbsp;du projet, des&nbsp;<strong>r\u00e9f\u00e9rents<\/strong>&nbsp;fonctionnels et techniques est un facteur cl\u00e9 de succ\u00e8s du projet. Pour la conduite du projet et plus particuli\u00e8rement les sp\u00e9cifications fonctionnelles et techniques, les tests et la mise en production, il est judicieux de choisir des personnes ayant une aisance relationnelle, une tr\u00e8s bonne connaissance des m\u00e9tiers et process internes ainsi qu\u2019une certaine sensibilit\u00e9 informatique.<br>Des r\u00e9unions r\u00e9guli\u00e8res durant la vie du projet permettent de maintenir un rythme de travail et de partager largement l\u2019information. Ces \u00e9changes doivent ensuite \u00eatre diffus\u00e9s par le biais de comptes-rendus ou via des mod\u00e8les de mails sp\u00e9cifiques au projet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Animer et faire \u00e9voluer<\/em><\/h3>\n\n\n\n<p>Une fois l\u2019outil mis en \u0153uvre, un&nbsp;<strong>animateur\/administrateur<\/strong>&nbsp;doit \u00eatre identifi\u00e9 en interne pour assurer le suivi et les \u00e9volutions de l\u2019outil.<br>Un plan de formation personnalis\u00e9 doit \u00eatre cr\u00e9\u00e9 en y associant les sponsors du projet, les r\u00e9f\u00e9rents rencontr\u00e9s et le(s) futur(s) animateurs de l\u2019outil.<br>Une p\u00e9riode d\u2019accompagnement au changement est syst\u00e9matiquement pr\u00e9vue pour dispenser des formations th\u00e9matiques, adapter l\u2019outil aux besoins plus particuliers, aux \u00e9volutions des m\u00e9tiers et de l\u2019organisation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les outils indispensables \u00e0 la conduite du projet<\/h2>\n\n\n\n<p>Afin de garantir la r\u00e9ussite du projet Eudonet, nos \u00e9quipes mettent \u00e0 disposition du client de nombreux outils :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La liste exhaustive des actions \u00e0 mener<\/li>\n\n\n\n<li>Planning projet partag\u00e9 et mis \u00e0 jour en temps r\u00e9el<\/li>\n\n\n\n<li>M\u00e9thode it\u00e9rative de param\u00e9trage \u2013 Acc\u00e8s imm\u00e9diat \u00e0 la maquette<\/li>\n\n\n\n<li>Base de suivi de projet \u2013 EudoProject : annuaire des \u00e9quipes projets, centralisation documentaire, suivi qualit\u00e9, partage de connaissances\u2026<\/li>\n\n\n\n<li>Forum \u00e9quipe projet (EudoForum) permettant un dialogue interactif<\/li>\n\n\n\n<li>Reprise intelligente des donn\u00e9es \u2013 Plan de reprise des donn\u00e9es<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Eudonet, fort de son exp\u00e9rience au contact de ses clients de secteurs d\u2019activit\u00e9, de taille, d\u2019attentes et d\u2019exigences diff\u00e9rents, a mis en place une m\u00e9thodologie projet permettant de mettre en \u0153uvre son logiciel rapidement et efficacement. Cette m\u00e9thode repose sur un allotissement du projet en 4 grandes \u00e9tapes : cadrage et lancement du projet, sp\u00e9cifications [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":27858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"Les cl\u00e9s de la r\u00e9ussite d\u2019un projet CRM I Eudonet","_yoast_wpseo_metadesc":"Eudonet int\u00e8gre une m\u00e9thodologie projet pour prendre en main sa solution CRM. D\u00e9couvrez les cl\u00e9s de la r\u00e9ussite d\u2019un projet CRM !","footnotes":""},"tags":[],"sectors":[61],"solutions":[55],"class_list":["post-5727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"article_suptitle":"","article_short_desc":"Eudonet int\u00e8gre une m\u00e9thodologie projet pour prendre en main son outil CRM. D\u00e9couvrez les cl\u00e9s de r\u00e9ussite d\u2019un projet CRM !","article_caption":"","article_related":"","author_name":"Nicolas HUYNH","author_link":"https:\/\/www.linkedin.com\/in\/huynhnicolas\/","author_photo":25477,"author_bio":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les cl\u00e9s de la r\u00e9ussite d\u2019un projet CRM I Eudonet<\/title>\n<meta name=\"description\" content=\"Eudonet int\u00e8gre une m\u00e9thodologie projet pour prendre en main sa solution CRM. 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