{"id":6062,"date":"2025-07-15T16:27:00","date_gmt":"2025-07-15T16:27:00","guid":{"rendered":"https:\/\/www.eudonet.com\/quel-est-le-lien-entre-une-strategie-dinbound-marketing-btob-et-un-crm-replay\/"},"modified":"2026-02-05T13:16:50","modified_gmt":"2026-02-05T13:16:50","slug":"quel-est-le-lien-entre-une-strategie-dinbound-marketing-btob-et-un-crm-replay","status":"publish","type":"post","link":"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/quel-est-le-lien-entre-une-strategie-dinbound-marketing-btob-et-un-crm-replay\/","title":{"rendered":"Quel est le lien entre une strat\u00e9gie d&rsquo;Inbound Marketing BtoB et un CRM ? [Replay]"},"content":{"rendered":"\n<p>Qu\u2019est ce qu\u2019une Masterclass ? Le 25 juin 2021, nous avons test\u00e9 un nouveau format en partenariat avec l\u2019IMF et EXPLORE, anim\u00e9 par Romain Mucelli, notre expert CRM et Laurent Ghesquier, Responsable des Partenariats CRM\u2026 On vous dit tout !<\/p>\n\n\n\n<div class=\"wp-block-lord-blocks-highlight-content wp-block--highlight-content\">\n<p>Pour la premi\u00e8re fois,\u00a0Eudonet\u00a0a particip\u00e9 \u00e0 IMF 2021, un \u00e9v\u00e9nement international de l\u2019inbound marketing et du digital pour tous les professionnels du BtoB.<\/p>\n<\/div>\n\n\n\n<p>Notre expert CRM Romain Mucelli et Laurent Ghesquier, Responsable des Partenariats CRM chez&nbsp;<a href=\"https:\/\/www.explore.fr\/\">EXPLORE<\/a>, ont anim\u00e9 une Masterclass d\u00e9di\u00e9e \u00e0 l\u2019int\u00e9gration de donn\u00e9es pertinentes et adapt\u00e9es au sein du CRM.<\/p>\n\n\n\n<p><em>Mises en situation, cas concrets, retours d\u2019exp\u00e9rience ou bonnes pratiques<\/em>, nos deux animateurs ont \u00e9chang\u00e9 sur toutes les associations&nbsp;<strong>Data + Marketing automation + Efficacit\u00e9 + BtoB + Performance :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Qui doit-t-on cibler chez nos clients ou nos prospects ?<\/em><\/li>\n\n\n\n<li><em>Que faire pour optimiser nos leads et les convertir en opportunit\u00e9s d\u2019affaire ?<\/em><\/li>\n\n\n\n<li><em>Etc.<\/em><\/li>\n<\/ul>\n\n\n\n<p>En 30 minutes, gr\u00e2ce \u00e0 une Masterclass simple et efficace, nous vous donnons de nombreuses pistes sur les signaux d\u2019affaires et le CRM :<em>&nbsp;\u00ab&nbsp;les meilleurs alli\u00e9s d\u2019une strat\u00e9gie d\u2019Inbound Marketing BtoB performante [IMF21]&nbsp;\u00bb<\/em><\/p>\n\n\n\n<p>Merci \u00e0&nbsp;<a href=\"https:\/\/www.inboundmarketingfrance.fr\/\">Inbound Marketing France<\/a>&nbsp;et&nbsp; EXPLORE.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u2019est ce qu\u2019une Masterclass ? 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Eudonet, plateforme CRM SaaS, vous donne des pistes !","footnotes":""},"tags":[],"sectors":[61],"solutions":[63],"class_list":["post-6062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"article_suptitle":"","article_short_desc":"Cette Masterclass a \u00e9t\u00e9 l\u2019occasion de mettre en \u00e9vidence nos compl\u00e9mentarit\u00e9s en partant de cas concrets mis en place aupr\u00e8s de clients communs. EXPLORE et la plateforme CRM Eudonet vous pr\u00e9sentent la meilleure association Data + Marketing automation + CRM pour booster l\u2019efficacit\u00e9 de votre plan marketing BtoB.","article_caption":"","article_related":"","author_name":"Romain Mucelli","author_link":"https:\/\/www.linkedin.com\/in\/romainmucelli\/","author_photo":31369,"author_bio":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CRM &amp; inbound marketing : avantages &amp; compl\u00e9ments | Eudonet<\/title>\n<meta name=\"description\" content=\"Quel est le lien entre une strat\u00e9gie d&#039;Inbound Marketing BtoB et un logiciel CRM ? 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