{"id":6136,"date":"2025-07-13T19:55:00","date_gmt":"2025-07-13T19:55:00","guid":{"rendered":"https:\/\/www.eudonet.com\/fondation-escp\/"},"modified":"2025-11-05T12:40:12","modified_gmt":"2025-11-05T12:40:12","slug":"fondation-escp","status":"publish","type":"post","link":"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/fondation-escp\/","title":{"rendered":"G\u00e9rer les alumni, donateurs et prospects avec son CRM"},"content":{"rendered":"\n<div class=\"wp-block-lord-blocks-highlight wp-block--highlight\">\n<p class=\"wp-block-paragraph\"><strong>En r\u00e9sum\u00e9 : <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La plateforme CRM Eudonet<\/strong> centralise et enrichit vos donn\u00e9es pour mieux g\u00e9rer alumni, donateurs et prospects.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suivi pr\u00e9cis des contacts et interactions pour <strong>am\u00e9liorer la communication<\/strong>.<\/li>\n\n\n\n<li>Automatisation des t\u00e2ches et <strong>pilotage simplifi\u00e9<\/strong> des campagnes de collecte.<\/li>\n\n\n\n<li>Base de donn\u00e9es fiable et vue \u00e0 360\u00b0 pour <strong>personnaliser vos messages<\/strong>.<\/li>\n\n\n\n<li>Rapports et tableaux de bord pour <strong>mesurer la performance<\/strong> et ajuster votre strat\u00e9gie.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En bref : <strong>un CRM qui simplifie la gestion, fid\u00e9lise vos contacts et dynamise la collecte de fonds.<\/strong><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Gestion des alumni, suivi de la relation avec les donateurs et prospects\u2026 D\u00e9couvrez comment Dominique Desgranges d\u00e9veloppe sa collecte de dons en tant que Charg\u00e9e de recherche Donateurs et CRM au sein de la Fondation ESCP Business School.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Interview\u00a0de Dominique Desgranges,\u00a0Charg\u00e9e de recherche Donateurs et CRM au sein de la Fondation ESCP Business\u00a0School.\u00a0<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"G\u00e9rer les alumni, donateurs et prospects : T\u00e9moignage de la Fondation ESCP\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/p4RIvohSM3E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Quels&nbsp;contacts&nbsp;g\u00e9rez-vous avec le module CRM d\u2019Eudonet&nbsp;?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nous g\u00e9rons essentiellement&nbsp;les anciens \u00e9l\u00e8ves de ESCP.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comment la plateforme CRM Eudonet\u00a0vous aide \u00e0 mieux\u00a0communiquer\u00a0?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Rentrer un maximum d\u2019informations&nbsp;pour conna\u00eetre le mieux&nbsp;possible nos donateurs et nos prospects.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comment\u00a0la plateforme CRM Eudonet\u00a0vous aide \u00e0 mieux\u00a0piloter\u00a0?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En suivant&nbsp;la&nbsp;relation avec nos prospects.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-lord-blocks-resource wp-block--resource\"><div class=\"wp-block-resource__image-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.eudonet.com\/wp-json\/images\/v1\/2025\/09\/21-CRM-MAJ-Alumni-03-cover.png\" alt=\"\" srcset=\"https:\/\/www.eudonet.com\/wp-json\/images\/v1\/2025\/09\/21-CRM-MAJ-Alumni-03-cover-150x150.png 150w, https:\/\/www.eudonet.com\/wp-json\/images\/v1\/2025\/09\/21-CRM-MAJ-Alumni-03-cover-300x178.png 300w, https:\/\/www.eudonet.com\/wp-json\/images\/v1\/2025\/09\/21-CRM-MAJ-Alumni-03-cover.png 850w\" sizes=\"(max-width: 768px) 100vw, (max-width: 1024px) 33vw, (max-width: 1320px) 25vw, 300px\"\/><\/div><div class=\"wp-block-resource__content-wrapper richtext richtext--secondary\"><h3 class=\"mt10 mb2\">Campagne de mise \u00e0 jour des Alumni :\u00a0de la sollicitation \u00e0 l\u2019engagement<\/h3><p class=\"small-txt font-regular fade i140 mb2\">Pr\u00e9server le lien dans la dur\u00e9e avec vos Alumni constitue un enjeu majeur pour tout \u00e9tablissement d\u2019enseignement sup\u00e9rieur.\u00a0D\u00e9couvrez des conseils pour :<\/p><ul class=\"samll-txt font-medium i140 mb2\"><li>Maintenir le contact avec vos anciens \u00e9tudiants<\/li><li>Actualiser et enrichir votre base de donn\u00e9es Alumni gr\u00e2ce au CRM<\/li><li>Engager vos dipl\u00f4m\u00e9s dans la vie de l\u2019\u00e9tablissement<\/li><\/ul><div class=\"wp-block-buttons is-content-justification-flex-start btn-container\"><div class=\"wp-block-button link-1\"><a class=\"wp-block-button__link btn btn--black\" href=\"https:\/\/www.eudonet.com\/fr\/ressources\/ebooks-guides\/fiche-pratique-campagne-alumni\/\">T\u00e9l\u00e9charger le livre blanc<\/a><\/div><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ils et elles recommandent \u00e9galement\u00a0Eudonet<\/h2>\n\n\n\n<div class=\"wp-block-lord-blocks-blockquote wp-block--blockquote\"><blockquote>On a choisi la plateforme CRM Eudonet parce que c\u2019\u00e9tait extr\u00eamement important qu\u2019on ait une solution la plus professionnelle possible pour contacter, collecter des fonds et surtout avoir une base de donn\u00e9es suffisamment bien enrichie pour qu\u2019ensuite \u00e7a nous facilite le travail dans la prise de contact avec nos m\u00e9c\u00e8nes et donateurs potentiels.\u202f<\/blockquote><p>Corinne Rufflin, Responsable communication partenariat et m\u00e9c\u00e9nat, Fond de dotation \u00c9levons pour l\u2019Avenir<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gestion des alumni, suivi de la relation avec les donateurs et prospects\u2026 D\u00e9couvrez comment Dominique Desgranges d\u00e9veloppe sa collecte de dons en tant que Charg\u00e9e de recherche Donateurs et CRM au sein de la Fondation ESCP Business School. Interview\u00a0de Dominique Desgranges,\u00a0Charg\u00e9e de recherche Donateurs et CRM au sein de la Fondation ESCP Business\u00a0School.\u00a0 Quels&nbsp;contacts&nbsp;g\u00e9rez-vous avec [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":27858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"Gestion des donateurs : t\u00e9moignage Fondation ESCP | Eudonet","_yoast_wpseo_metadesc":"D\u00e9couvrez comment l'ESCP d\u00e9veloppe sa collecte de dons, simplifie sa gestion, et fid\u00e9lise ses contacts avec la plateforme CRM Eudonet.","footnotes":""},"tags":[],"sectors":[58],"solutions":[55],"class_list":["post-6136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"article_suptitle":"","article_short_desc":"","article_caption":"","article_related":"","author_name":"Karima 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