{"id":6507,"date":"2022-07-27T08:45:57","date_gmt":"2022-07-27T08:45:57","guid":{"rendered":"https:\/\/www.eudonet.com\/campagne-peer-to-peer-p2p-chiens-guides\/"},"modified":"2025-11-07T09:09:12","modified_gmt":"2025-11-07T09:09:12","slug":"campagne-peer-to-peer-p2p-chiens-guides","status":"publish","type":"post","link":"https:\/\/www.eudonet.com\/fr\/ressources\/blog\/campagne-peer-to-peer-p2p-chiens-guides\/","title":{"rendered":"Campagne Peer-to-Peer (P2P) &#8211; Chiens Guides d\u2019Aveugles"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Contexte et objectifs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les b\u00e9n\u00e9ficiaires :&nbsp;<\/strong>Les 6 \u00e9coles de Chiens Guides d\u2019Aveugles<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ce qui avait d\u00e9j\u00e0 \u00e9t\u00e9 mis en place :&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>des campagnes de fin d\u2019ann\u00e9e<\/li>\n\n\n\n<li>des campagnes de donateurs r\u00e9guliers \/ de recrutement PA (pr\u00e9l\u00e8vement automatique)<\/li>\n\n\n\n<li>de l\u2019engagement au travers de l\u2019acquisition de sympathisants<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Probl\u00e9matique :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comment diversifier ses sources de recrutement et de collecte ?<\/li>\n\n\n\n<li>Comment d\u00e9saisonnaliser les campagnes de collecte de fin d\u2019ann\u00e9e ?<\/li>\n\n\n\n<li>Comment cr\u00e9er un temps fort diff\u00e9renciant sur le 1\u1d49\u02b3 semestre ?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les objectifs de la campagne Peer-to-peer (P2P) :&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Augmenter la base de donn\u00e9es de donateurs au travers de l\u2019engagement de leurs pairs<\/li>\n\n\n\n<li>Recruter de nouveaux profils de donateurs en s\u2019appuyant sur les donateurs qui font d\u00e9j\u00e0 confiance aux \u00e9coles de Chiens Guides<\/li>\n\n\n\n<li>Rajeunir la cible et toucher de nouvelles g\u00e9n\u00e9rations<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"514\" height=\"1024\" src=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/campagne-p2p-chiens-guides-daveugles-landing-page-peer-to-peer-p2p-514x1024.png\" alt=\"\" class=\"wp-image-6549\" srcset=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/campagne-p2p-chiens-guides-daveugles-landing-page-peer-to-peer-p2p-514x1024.png 514w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/campagne-p2p-chiens-guides-daveugles-landing-page-peer-to-peer-p2p-150x300.png 150w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/campagne-p2p-chiens-guides-daveugles-landing-page-peer-to-peer-p2p-768x1531.png 768w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/campagne-p2p-chiens-guides-daveugles-landing-page-peer-to-peer-p2p-770x1536.png 770w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/campagne-p2p-chiens-guides-daveugles-landing-page-peer-to-peer-p2p-1027x2048.png 1027w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/campagne-p2p-chiens-guides-daveugles-landing-page-peer-to-peer-p2p-1440x2871.png 1440w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/campagne-p2p-chiens-guides-daveugles-landing-page-peer-to-peer-p2p-1200x2392.png 1200w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/campagne-p2p-chiens-guides-daveugles-landing-page-peer-to-peer-p2p-760x1515.png 760w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/campagne-p2p-chiens-guides-daveugles-landing-page-peer-to-peer-p2p-480x957.png 480w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/campagne-p2p-chiens-guides-daveugles-landing-page-peer-to-peer-p2p-320x638.png 320w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/campagne-p2p-chiens-guides-daveugles-landing-page-peer-to-peer-p2p-160x319.png 160w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/campagne-p2p-chiens-guides-daveugles-landing-page-peer-to-peer-p2p-80x159.png 80w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/campagne-p2p-chiens-guides-daveugles-landing-page-peer-to-peer-p2p-scaled.png 1284w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Landing page de la campagne Peer-to-Peer (P2P) :&nbsp;<\/strong><a href=\"https:\/\/defi.chien-guide.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/defi.chien-guide.org\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les r\u00e9sultats&nbsp;obtenus par les Chiens Guides<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">gr\u00e2ce \u00e0 GiveXpert et mind me<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Notori\u00e9t\u00e9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">renforc\u00e9e et accrue <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conqu\u00eate<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">d\u2019un nouveau public <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Recrutement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">de nouveaux donateurs <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1 notori\u00e9t\u00e9 accrue gr\u00e2ce \u00e0 la campagne Peer-to-peer<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Cl\u00e9s&nbsp;strat\u00e9giques utilis\u00e9es pour la campagne peer-to-peer<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9finir un concept cr\u00e9atif sp\u00e9cifique \u00e0 la m\u00e9canique de pair \u00e0 pair.<\/li>\n\n\n\n<li>Mettre en place diff\u00e9rentes chartes graphiques qui se r\u00e9unissent toutes afin d\u2019avoir un univers coh\u00e9rent de campagne peer-to-peer (P2P).<\/li>\n\n\n\n<li>Les retrouver tout au long de la campagne peer-to-peer sur les diff\u00e9rents canaux de communication et points d\u2019entr\u00e9e.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">El\u00e9ments mis en place<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plusieurs points d\u2019entr\u00e9e :<\/strong>&nbsp;des posts sponsoris\u00e9s, un emailing de lancement de campagne, un mini-site internet d\u00e9di\u00e9 \u00e0 la campagne.<\/li>\n\n\n\n<li><strong>Un m\u00eame univers graphique<\/strong>&nbsp;tr\u00e8s estival, tr\u00e8s color\u00e9, tr\u00e8s positif.<\/li>\n\n\n\n<li><strong>Une campagne lanc\u00e9e en juillet<\/strong>&nbsp;bas\u00e9e sur le principe \u201cc\u2019est l\u2019\u00e9t\u00e9, nous avons envie de sortir, c\u2019est le moment de profiter des rencontres avec les autres et de m\u00e9langer l\u2019utile \u00e0 l\u2019agr\u00e9able en collectant pour les Chiens Guides\u201d.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e9monstration<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Mobiliser de nouveaux donateurs avec le Peer to Peer (P2P)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xARLzvON-VE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">la conqu\u00eate d\u2019un nouveau public gr\u00e2ce \u00e0 la campagne Peer-to-peer<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Cl\u00e9s&nbsp;strat\u00e9giques utilis\u00e9es pour la campagne peer-to-peer<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Activer un dispositif digital complet avec diff\u00e9rents canaux de promotion pour porter la campagne peer-to-peer.<\/li>\n\n\n\n<li>Multiplier les points d\u2019interaction \u00e0 travers les emailings, de la promotion payante, de la promotion organique etc.<\/li>\n\n\n\n<li>D\u00e9ployer ces diff\u00e9rents canaux en fonction de la cible. Soigner l\u2019exp\u00e9rience utilisateur en fonction des cibles et des objectifs.<\/li>\n\n\n\n<li>Assurer la mont\u00e9e en puissance du dispositif dans le temps.<\/li>\n\n\n\n<li>Mettre en place d\u2019un planning d\u2019activation, au d\u00e9marrage de la campagne P2P, qui va se poursuivre sur plusieurs semaines : des posts payants, des emailings en fonction du profil.<\/li>\n\n\n\n<li>Activer un r\u00e9seau d\u2019influenceurs et de cr\u00e9ateurs de contenus \u00e0 diff\u00e9rents moments de la campagne. Ils vont publier des vlogs, des lives tout au long de la campagne P2P pour permettre de toucher leur communaut\u00e9.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">El\u00e9ments mis en place<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Une landing page<\/strong>&nbsp;explicite.<\/li>\n\n\n\n<li><strong>Un syst\u00e8me de g\u00e9olocalisation<\/strong>&nbsp;pour orienter l\u2019ensemble des supports de m\u00e9diatisation payants ainsi que les personnes vers la bonne \u00e9cole (parmi les 6) en fonction de leur lieu g\u00e9ographique.<\/li>\n\n\n\n<li><strong>Diff\u00e9rents mod\u00e8les de pages personnelles<\/strong>&nbsp;en fonction de l\u2019\u00e9cole et des occasions de collecte choisies (\u00e9v\u00e9nement sportif, f\u00eate de famille, mariage, bapt\u00eame, naissance ou in Memoriam).<\/li>\n\n\n\n<li><strong>Des explications au futur collecteur<\/strong>&nbsp;sur comment et avec quelle id\u00e9e, quelle m\u00e9canique r\u00e9aliser sa propre collecte.<\/li>\n\n\n\n<li><strong>Des propositions d\u2019occasions de collecte qui ressemblent aux collecteurs<\/strong>&nbsp;pour qu\u2019ils mobilisent plus facilement autour d\u2019eux. Ici, autour des diff\u00e9rents talents que les personnes pourraient avoir : cordons bleus (organiser un petit repas), fans de sport, rois ou reines de la f\u00eate (organiser une petite soir\u00e9e avec ses proches et proposer de faire payer un droit d\u2019entr\u00e9e au profit des Chiens Guides), musiciens ou com\u00e9diens, amis des chiens, un \u00e9v\u00e9nement \u00e0 c\u00e9l\u00e9brer.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"620\" height=\"1024\" src=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/la-conquete-dun-nouveau-public-grace-a-la-campagne-peer-to-peer-620x1024.png\" alt=\"\" class=\"wp-image-6556\" srcset=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/la-conquete-dun-nouveau-public-grace-a-la-campagne-peer-to-peer-620x1024.png 620w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/la-conquete-dun-nouveau-public-grace-a-la-campagne-peer-to-peer-182x300.png 182w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/la-conquete-dun-nouveau-public-grace-a-la-campagne-peer-to-peer-768x1268.png 768w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/la-conquete-dun-nouveau-public-grace-a-la-campagne-peer-to-peer-930x1536.png 930w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/la-conquete-dun-nouveau-public-grace-a-la-campagne-peer-to-peer-1241x2048.png 1241w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/la-conquete-dun-nouveau-public-grace-a-la-campagne-peer-to-peer-1440x2377.png 1440w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/la-conquete-dun-nouveau-public-grace-a-la-campagne-peer-to-peer-1200x1981.png 1200w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/la-conquete-dun-nouveau-public-grace-a-la-campagne-peer-to-peer-760x1255.png 760w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/la-conquete-dun-nouveau-public-grace-a-la-campagne-peer-to-peer-480x792.png 480w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/la-conquete-dun-nouveau-public-grace-a-la-campagne-peer-to-peer-320x528.png 320w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/la-conquete-dun-nouveau-public-grace-a-la-campagne-peer-to-peer-160x264.png 160w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/la-conquete-dun-nouveau-public-grace-a-la-campagne-peer-to-peer-80x132.png 80w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/la-conquete-dun-nouveau-public-grace-a-la-campagne-peer-to-peer-scaled.png 1551w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">le recrutement de nouveaux donateurs gr\u00e2ce \u00e0 la campagne Peer-to-peer<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Cl\u00e9s&nbsp;strat\u00e9giques utilis\u00e9es pour la campagne peer-to-peer<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Penser le recrutement dans tous les sens du terme.<\/li>\n\n\n\n<li>Pour stimuler la campagne P2P, nous demandons aux personnes quelque chose en plus. Au-del\u00e0 du simple don, nous demandons \u00e0 la communaut\u00e9 de collecter eux-m\u00eames aupr\u00e8s de leurs r\u00e9seaux.<\/li>\n\n\n\n<li>Proposer des contreparties par \u00e9chelon \u2013 digitales et physiques \u2013 pour stimuler les collectes P2P et motiver davantage les collecteurs.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">El\u00e9ments mis en place<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Des sites internet avec 2 objectifs diff\u00e9rents :<\/strong>\u00a0inviter les personnes \u00e0 cr\u00e9er leur propre page de collecte et, en deuxi\u00e8me action possible, appeler directement au don simple, pour les personnes pr\u00eates \u00e0 soutenir les Chiens Guides mais qui n\u2019ont pas forc\u00e9ment encore l\u2019envie de cr\u00e9er une page personnelle.<\/li>\n\n\n\n<li><strong>Un processus de cr\u00e9ation de pages personnelles facile<\/strong>, en quelques clics pour qu\u2019il n\u2019y ait pas de freins qui puissent amener la personne \u00e0 abandonner la cr\u00e9ation de sa page.<\/li>\n\n\n\n<li><strong>Un parcours de don facilit\u00e9<\/strong>&nbsp;pour chaque donateur qui viendrait soutenir une page personnelle P2P.<\/li>\n\n\n\n<li><strong>Le partage sur les r\u00e9seaux sociaux est facilit\u00e9 sur mobile<\/strong>, car ils sont une source importante de trafic. Par exemple, partage de son URL personnelle \u00e0 ses contacts WhatsApp et Messenger.<\/li>\n\n\n\n<li><strong>Un cycle complet d\u2019accompagnement via l\u2019emailing automation<\/strong>, qui donne des conseils et bonnes pratiques pour lancer et faire vivre sa collecte personnelle, jusqu\u2019\u00e0 atteindre son objectif et le d\u00e9passer.<\/li>\n\n\n\n<li><strong>Des contreparties offertes aux collecteurs<\/strong>&nbsp;en fonction des paliers de dons atteints.<\/li>\n\n\n\n<li><strong>Une connexion des pages P2P aux int\u00e9grations habituelles qui fonctionnent avec notre solution de collecte de dons en ligne<\/strong>, comme la saisie automatique des nouveaux donateurs dans son CRM ou l\u2019\u00e9mission automatique des re\u00e7us fiscaux.<br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"505\" height=\"1024\" src=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/le-recrutement-de-nouveaux-donateurs-grace-a-la-campagne-peer-to-peer-505x1024.png\" alt=\"\" class=\"wp-image-6563\" srcset=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/le-recrutement-de-nouveaux-donateurs-grace-a-la-campagne-peer-to-peer-505x1024.png 505w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/le-recrutement-de-nouveaux-donateurs-grace-a-la-campagne-peer-to-peer-148x300.png 148w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/le-recrutement-de-nouveaux-donateurs-grace-a-la-campagne-peer-to-peer-768x1559.png 768w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/le-recrutement-de-nouveaux-donateurs-grace-a-la-campagne-peer-to-peer-757x1536.png 757w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/le-recrutement-de-nouveaux-donateurs-grace-a-la-campagne-peer-to-peer-1009x2048.png 1009w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/le-recrutement-de-nouveaux-donateurs-grace-a-la-campagne-peer-to-peer-1440x2923.png 1440w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/le-recrutement-de-nouveaux-donateurs-grace-a-la-campagne-peer-to-peer-1200x2436.png 1200w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/le-recrutement-de-nouveaux-donateurs-grace-a-la-campagne-peer-to-peer-760x1543.png 760w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/le-recrutement-de-nouveaux-donateurs-grace-a-la-campagne-peer-to-peer-480x974.png 480w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/le-recrutement-de-nouveaux-donateurs-grace-a-la-campagne-peer-to-peer-320x650.png 320w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/le-recrutement-de-nouveaux-donateurs-grace-a-la-campagne-peer-to-peer-160x325.png 160w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/le-recrutement-de-nouveaux-donateurs-grace-a-la-campagne-peer-to-peer-80x162.png 80w, https:\/\/www.eudonet.com\/wp-content\/uploads\/2022\/07\/le-recrutement-de-nouveaux-donateurs-grace-a-la-campagne-peer-to-peer-scaled.png 1261w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-lord-blocks-highlight wp-block--highlight\">\n<h4 class=\"wp-block-heading\">Point d&rsquo;attention<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">On a tendance dans les campagnes P2P \u00e0 se dire : \u201cVoil\u00e0 c\u2019est lanc\u00e9\u201d et on attend de voir ce qu\u2019il se passe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est important d\u2019accompagner les gens qui cr\u00e9ent des collectes peer-to-peer pour que les pages soient au maximum actives.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Contexte et objectifs Les b\u00e9n\u00e9ficiaires :&nbsp;Les 6 \u00e9coles de Chiens Guides d\u2019Aveugles Ce qui avait d\u00e9j\u00e0 \u00e9t\u00e9 mis en place :&nbsp; Probl\u00e9matique : Les objectifs de la campagne Peer-to-peer (P2P) :&nbsp; Landing page de la campagne Peer-to-Peer (P2P) :&nbsp;https:\/\/defi.chien-guide.org\/ Les r\u00e9sultats&nbsp;obtenus par les Chiens Guides gr\u00e2ce \u00e0 GiveXpert et mind me Notori\u00e9t\u00e9 renforc\u00e9e et accrue [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"Peer-to-peer : t\u00e9moignage Chiens Guides d'Aveugles | Eudonet","_yoast_wpseo_metadesc":"Notori\u00e9t\u00e9, conqu\u00eate d\u2019un nouveau public et recrutement de donateurs dans le cadre d\u2019une campagne peer-to-peer avec Eudonet.","footnotes":""},"tags":[],"sectors":[58],"solutions":[65],"class_list":["post-6507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"article_suptitle":"Retour d\u2019exp\u00e9rience","article_short_desc":"D\u00e9couvrez comment les 6 \u00e9coles ont renforc\u00e9 leur strat\u00e9gie d\u2019acquisition de donateurs, diversifi\u00e9 leurs sources de dons et d\u00e9saisonnalis\u00e9 les campagnes de collecte de fin d\u2019ann\u00e9e.\r\n\r\n","article_caption":"","article_related":"","author_name":"Linda AOUDIA","author_link":"https:\/\/www.linkedin.com\/in\/linda-aoudia-b2b-sales\/","author_photo":24303,"author_bio":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Peer-to-peer : t\u00e9moignage Chiens Guides d&#039;Aveugles | Eudonet<\/title>\n<meta name=\"description\" content=\"Notori\u00e9t\u00e9, conqu\u00eate 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