{"id":7769,"date":"2025-09-15T19:19:06","date_gmt":"2025-09-15T19:19:06","guid":{"rendered":"https:\/\/www.eudonet.com\/?post_type=usecase&p=7769"},"modified":"2026-03-31T15:48:09","modified_gmt":"2026-03-31T15:48:09","slug":"escp-crm-alumni-esr","status":"publish","type":"usecase","link":"https:\/\/www.eudonet.com\/fr\/succes-clients\/escp-crm-alumni-esr\/","title":{"rendered":"D’\u00e9tudiants \u00e0 alumni : comment l\u2019ESCP Business School engage ses inscrits tout au long de leur parcours avec Eudonet CRM"},"content":{"rendered":"\n
Chiffres clefs<\/div>
\n
+11 000<\/div>
\u00e9tudiants chaque ann\u00e9e<\/div><\/div>\n\n\n\n
6<\/div>
campus en Europe<\/div><\/div>\n\n\n\n
100 %<\/div>
Conforme aux enjeux de RGPD<\/div><\/div>\n<\/div><\/div>\n\n\n\n

Contexte<\/h2><\/div>\n\n\n\n

Un besoin de centralisation et de continuit\u00e9 dans la relation \u00e9tudiant \u00e0 Alumni<\/h2>\n\n\n\n

Avec plus de deux si\u00e8cles d\u2019histoire, l\u2019ESCP Business School s\u2019impose comme un acteur international de r\u00e9f\u00e9rence. Son enjeu : accompagner chaque \u00e9tudiant de son entr\u00e9e \u00e0 l\u2019\u00e9cole jusqu\u2019\u00e0 son int\u00e9gration dans le r\u00e9seau Alumni. Face \u00e0 la diversit\u00e9 des profils et \u00e0 l\u2019importance croissante des donn\u00e9es sensibles, l\u2019\u00e9cole avait besoin d\u2019un outil centralis\u00e9 pour fluidifier la gestion de ses processus, mutualiser les donn\u00e9es entre campus et garantir une conformit\u00e9 stricte au RGPD.<\/p>\n\n\n\n

Enjeux<\/h2><\/div>\n\n\n\n

Structurer, mutualiser et engager : trois priorit\u00e9s pour l\u2019ESCP Business School<\/h2>\n\n\n\n

L\u2019ESCP Business School devait relever plusieurs d\u00e9fis strat\u00e9giques :<\/p>\n\n\n\n

    \n
  • Structurer ses processus pour collecter des donn\u00e9es qualifi\u00e9es aupr\u00e8s des \u00e9tudiants.<\/li>\n\n\n\n
  • Mutualiser une base unique entre ses 6 campus internationaux.<\/li>\n\n\n\n
  • D\u00e9velopper la relation prospects et \u00e9tudiants via des \u00e9v\u00e9nements (salons, visites, summer schools, masterclass).<\/li>\n\n\n\n
  • Engager durablement son r\u00e9seau Alumni, compos\u00e9 de plus de 85 500 membres.<\/li>\n\n\n\n
  • Respecter le RGPD dans le traitement des donn\u00e9es sensibles.<\/li>\n<\/ul>\n\n\n\n
    La solution est \u00e9volutive. Malgr\u00e9 notre cr\u00e9ativit\u00e9 d\u00e9bordante et la complexit\u00e9 de notre organisation, il y a toujours eu une adaptation possible du syst\u00e8me \u00e0 nos besoins : nous n\u2019en avons pas encore trouv\u00e9 les limites !<\/blockquote>
    Eva Mollat du Jourdin<\/strong><\/div>
    D\u00e9l\u00e9gu\u00e9e g\u00e9n\u00e9rale, ESCP Alumni<\/div><\/div><\/div><\/div>\n\n\n\n
    \n

    Solution<\/h2><\/div>\n\n\n\n

    Une solution CRM globale couvrant \u00e9tudiants, alumni et partenariats<\/h2>\n\n\n\n

    Eudonet a d\u00e9ploy\u00e9 une solution CRM compl\u00e8te pour couvrir le cycle de vie \u00e9tudiant et alumni :<\/p>\n\n\n\n

      \n
    • Base de donn\u00e9es centralis\u00e9e partag\u00e9e entre les 6 campus.<\/li>\n\n\n\n
    • Outil de pilotage int\u00e9gr\u00e9 pour suivre les recrutements, inscriptions et \u00e9v\u00e9nements.<\/li>\n\n\n\n
    • Extranet Alumni d\u00e9di\u00e9 pour animer la communaut\u00e9 et proposer des services personnalis\u00e9s.<\/li>\n\n\n\n
    • Scoring marketing et IA g\u00e9n\u00e9rative pour identifier des opportunit\u00e9s et gagner du temps sur des t\u00e2ches r\u00e9p\u00e9titives (imports, relances, r\u00e9daction de contenus).<\/li>\n\n\n\n
    • Reporting et conformit\u00e9 RGPD int\u00e9gr\u00e9s.<\/li>\n<\/ul>\n\n\n\n
      La solution nous permet de mieux qualifier nos donn\u00e9es, d\u2019identifier de nouvelles opportunit\u00e9s et de partager l\u2019information entre l\u2019\u00e9cole et l\u2019association Alumni.<\/blockquote>
      Marie Kundun<\/strong><\/div>
      Group CRM Business & Marketing Manager, ESCP Business School<\/div><\/div><\/div><\/div>\n\n\n\n
      \"\"<\/figure>\n<\/div>\n\n\n\n


      R\u00e9sultats<\/h2><\/div>\n\n\n\n

      Une vue compl\u00e8te sur le parcours, d’\u00e9tudiant \u00e0 Alumni<\/h2>\n\n\n\n

      Des b\u00e9n\u00e9fices concrets :<\/h2>\n\n\n\n
        \n
      • Meilleure connaissance et qualification des \u00e9tudiants<\/li>\n\n\n\n
      • Identification d\u2019opportunit\u00e9s par le scoring marketing<\/li>\n\n\n\n
      • Recrutement sur la formation continue<\/li>\n\n\n\n
      • Gain de temps sur des t\u00e2ches chronophages comme les imports, les relances, ou la r\u00e9daction de contenu (IA g\u00e9n\u00e9rative int\u00e9gr\u00e9e)<\/li>\n\n\n\n
      • Partage de la donn\u00e9e entre la partie \u00e9cole et l\u2019association Alumni<\/li>\n\n\n\n
      • Qualit\u00e9 et mise \u00e0 jour accrues de la data<\/li>\n\n\n\n
      • Am\u00e9lioration du taux de participation aux programmes Alumni<\/li>\n<\/ul>\n\n\n\n
        La solution Eudonet nous a permis de couvrir de nouveaux usages et d\u2019am\u00e9liorer la qualit\u00e9 de la donn\u00e9e partag\u00e9e entre l\u2019\u00e9cole et son r\u00e9seau Alumni.<\/blockquote>
        Eva Mollat du Jourdin<\/strong><\/div>
        D\u00e9l\u00e9gu\u00e9e g\u00e9n\u00e9rale, ESCP Alumni<\/div><\/div><\/div><\/div>\n\n\n\n

        Et vous ? <\/h2><\/div>\n\n\n\n

        Acc\u00e9l\u00e9rez la transformation digitale de votre \u00e9tablissement avec un CRM pens\u00e9 pour l\u2019Enseignement Sup\u00e9rieur<\/h2>\n\n\n\n

        Vous \u00eates une Business School, une universit\u00e9 ou un \u00e9tablissement d\u2019enseignement sup\u00e9rieur et vous souhaitez, comme l\u2019ESCP Business School, mieux g\u00e9rer le cycle de vie complet de vos \u00e9tudiants ? Vous devez attirer de nouveaux talents, fluidifier la gestion administrative et renforcer l\u2019engagement de vos alumni ?
        Avec Eudonet, vous b\u00e9n\u00e9ficiez d\u2019une solution CRM souveraine, \u00e9volutive et 100 % conforme au RGPD, d\u00e9j\u00e0 adopt\u00e9e par de nombreuses institutions acad\u00e9miques. Notre plateforme vous aide \u00e0 :<\/p>\n\n\n\n

          \n
        • Centraliser vos donn\u00e9es entre vos diff\u00e9rents campus ou facult\u00e9s.<\/li>\n\n\n\n
        • Automatiser vos processus pour gagner du temps et r\u00e9duire les t\u00e2ches chronophages.<\/li>\n\n\n\n
        • Am\u00e9liorer le suivi des \u00e9tudiants depuis la premi\u00e8re interaction jusqu\u2019\u00e0 leur int\u00e9gration au r\u00e9seau Alumni.<\/li>\n\n\n\n
        • Renforcer la relation Alumni et cr\u00e9er une communaut\u00e9 engag\u00e9e et active.<\/li>\n<\/ul>\n\n\n\n

          Comme l\u2019ESCP Business School, vous pouvez transformer vos pratiques et amplifier votre impact.<\/p>\n","protected":false},"featured_media":22683,"template":"","meta":{"_acf_changed":false,"footnotes":""},"sectors":[54,62],"solutions":[67,63,55],"class_list":["post-7769","usecase","type-usecase","status-publish","has-post-thumbnail","hentry"],"acf":{"author_name":"","author_link":"","author_photo":"","author_bio":""},"yoast_head":"\nComment l\u2019ESCP Business School engage son r\u00e9seau ? | Eudonet<\/title>\n<meta name=\"description\" content=\"Avec Eudonet, l\u2019ESCP Business School structure son recrutement, fluidifie la gestion des donn\u00e9es entre 6 campus et renforce l\u2019engagement de son r\u00e9seau.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eudonet.com\/fr\/succes-clients\/escp-crm-alumni-esr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D'\u00e9tudiants \u00e0 alumni : comment l\u2019ESCP Business School engage ses inscrits tout au long de leur parcours avec Eudonet CRM\" \/>\n<meta property=\"og:description\" content=\"Avec Eudonet, l\u2019ESCP Business School structure son recrutement, fluidifie la gestion des donn\u00e9es entre 6 campus et renforce l\u2019engagement de son r\u00e9seau.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eudonet.com\/fr\/succes-clients\/escp-crm-alumni-esr\/\" \/>\n<meta property=\"og:site_name\" content=\"Eudonet\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T15:48:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eudonet.com\/wp-content\/uploads\/2025\/09\/10-escp-business-school-cover-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"566\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.eudonet.com\/fr\/succes-clients\/escp-crm-alumni-esr\/\",\"url\":\"https:\/\/www.eudonet.com\/fr\/succes-clients\/escp-crm-alumni-esr\/\",\"name\":\"Comment l\u2019ESCP Business School engage son r\u00e9seau ? 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