{"id":17573,"date":"2025-09-17T10:34:08","date_gmt":"2025-09-17T10:34:08","guid":{"rendered":"https:\/\/www.eudonet.com\/integration\/google-analytics-google-tag-manager\/"},"modified":"2025-12-16T15:31:08","modified_gmt":"2025-12-16T15:31:08","slug":"google-analytics-google-tag-manager","status":"publish","type":"integration","link":"https:\/\/www.eudonet.com\/nl-be\/oplossingen\/integraties\/google-analytics-google-tag-manager\/","title":{"rendered":"Google Analytics & Google Tag Manager"},"content":{"rendered":"\n
Overzicht van de integratie Google Analytics & Google Tag Manager<\/h2>\n\n\n\n
De integratie van Google Analytics en Google Tag Manager verandert je Eudonet\u2011inzamelingsformulieren in echte laboratoria voor gedragsanalyse. Zo begrijp je precies hoe donateurs met je campagnes interageren, identificeer je frictiepunten en optimaliseer je je conversieratio.<\/p>\n\n\n\n
Google Tag Manager vereenvoudigt het beheer van je trackingtags, zodat je snel nieuwe analysetools kunt uitrollen zonder complexe technische ingrepen. Deze agile aanpak geeft je de flexibiliteit om je analysetrategie in real time aan te passen aan je evoluerende noden.<\/p>\n\n\n\n
\n
E\u00e9n\u2011klik import: <\/strong>meet en volg conversies rechtstreeks vanuit je formulieren.<\/li>\n\n\n\n
Vereenvoudigd beheer:<\/strong> Tag Manager centraliseert en vereenvoudigt al je trackingtools.<\/li>\n\n\n\n
Continue optimalisatie: <\/strong>A\/B\u2011testing en prestatie\u2011analyse om je conversies te verbeteren.<\/li>\n<\/ul>\n\n\n\n
Voordelen van Google Analytics & Google Tag Manager met Eudonet<\/div>
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Diep inzicht in je donateurs<\/div>
Analyseer nauwkeurig het gedrag van je donateurs om hefbomen voor optimalisatie te vinden. Met deze inzichten stem je je communicatie en formulieren af op de echte voorkeuren van je publiek.<\/div><\/div>\n\n\n\n
Datagedreven optimalisatie<\/div>
Maak van je marketingbeslissingen gefundeerde keuzes dankzij concrete data uit Google Analytics. Deze wetenschappelijke aanpak maximaliseert de ROI van je fondsenwervingscampagnes en verbetert je prestaties continu.<\/div><\/div>\n\n\n\n
Technische wendbaarheid<\/div>
Rol snel nieuwe analysetools uit via Google Tag Manager, zonder afhankelijk te zijn van complexe ontwikkelingen. Die autonomie laat je toe doorlopend te experimenteren en je inzamelingsflows te optimaliseren.<\/div><\/div>\n<\/div><\/div>\n\n\n\n
Hoe werkt het?<\/h2>\n\n\n\n
De integratie Google Analytics & Tag Manager sluit naadloos aan op je Eudonet\u2011formulieren:<\/p>\n\n\n\n
Configuratie van Google Analytics: <\/strong>stel gedrags\u00adtracking in op je inzamelingsformulieren.<\/p>\n\n\n\n
Uitrol via Tag Manager: <\/strong>centraliseer de installatie van al je analyse\u2011 en marketingtools.<\/p>\n\n\n\n
Geavanceerde tracking: <\/strong>meet in detail donateursinteracties met aangepaste events.<\/p>\n\n\n\n
Analyse en optimalisatie: <\/strong>gebruik de data om je conversieratio\u2019s te verbeteren.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Analyse van de conversieratio per acquisitiekanaal<\/li>\n\n\n\n
Opvolging van formulierverlatingen om frictiepunten te identificeren<\/li>\n\n\n\n
A\/B\u2011testing om je boodschappen en interfaces te optimaliseren<\/li>\n\n\n\n
Meting van engagement en loyaliteit van terugkerende donateurs<\/li>\n<\/ul>\n\n\n\n
Deze oplossing past perfect in je strategie voor online fondsenwerving<\/strong> en geeft je de sleutels om je campagnes wetenschappelijk te optimaliseren.<\/p>\n\n\n\n
Tarieven<\/h2>\n\n\n\n
Google Analytics is gratis. Google Tag Manager is ook gratis. De integratie vraagt een configuratie op maat van jouw meetdoelen.<\/p>\n\n\n\n
Contacteer je accountmanager om je campagnes te optimaliseren met Google Analytics.<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"integration_categories":[145],"sectors":[114],"solutions":[113],"class_list":["post-17573","integration","type-integration","status-publish","hentry"],"acf":[],"yoast_head":"\n
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<\/figure>\n\n\n\n