CRM definition
What is a Customer Relationship Management software ?
Hiding behind these three letters is a solution that can bring you a lot.
A CRM is a tool for better collaboration with your contacts.
What is a CRM ?
CRM (Customer Relationship Management) is the art of creating, developing and maintaining a privileged relationship with each of your contacts.
CRM (Customer Relationship Management) is the art of creating, developing and maintaining a privileged relationship with each of your contacts.
The strength of a CRM solution lies in its ability to adapt to your processes and to be integrated into your information system. CRM makes the distribution and exchange of information more fluid, encourages collaboration between all your departments, and develops synergies.
For the various departments (sales, marketing, communication, customers) of an SME or a large company, this type of relationship is natural with prospects, customers and partners.
With the right CRM tool, your teams will have a 360° view of their customer relationship management and will effectively follow up on every action taken. For other functions that interact with contacts, such as your sales force, this best practice becomes an efficiency factor for a quality customer experience.
What are the main areas in which CRM is used?
Marketing/
Communication
Thanks to CRM, boost your marketing: analysis of the ROI of your campaigns, mass communication, customer loyalty…
Sales and business development
A CRM solution to boost your sales: prospects, customers, opportunities, collaborative agenda, sales forecasting…
Customer service
With CRM software, build customer loyalty with professional and customised support: support requests, customer care, customer satisfaction, resource optimisation, etc.
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