By Denis Bourmault 
The challenges of a professional association? To bring together and defend a profession or a sector while offering a set of services to its members.
To enable professional organizations to focus on their mission of defense and promotion, Eudonet CRM has developed an association software that automates certain administrative tasks while ensuring good relationships with their professional network: members, volunteers, public authorities, partners, etc.
CRM helps in organizing the life of an association
By centralizing all administrative information within a collaborative database, the Eudonet CRM enables professional associations to better understand themselves. Indeed, the life of an association exists thanks to the work of its elected officials and permanent members. Therefore, it is important for associations to keep track of the role of each member. This tracking applies, for example, in the context of measuring representativeness. It is a regular exercise that requires time: checking information, verifying its accuracy, and presenting it publicly… With an association CRM tool, you can update all data in just a few clicks and save time.Knowing when and how to communicate with members using a CRM
The CRM is THE solution that allows for quickly inputting, modifying, and segmenting a contact database. By following the journey of members within your association, you can determine the most opportune moments to communicate with them and, above all, how: email, SMS, event… It’s up to you to establish a privileged relationship with all your members and to maintain this relationship.- Example 1: You want to conduct an email or SMS campaign for members who are nearing the end of their membership? Filter your member database to create a mailing list, program your email, and you’re done!
- Example 2: A conference event to train and gather your members around a theme? Invite all your contacts from your CRM. It brings together all your preferred marketing tools on a single platform to save you time and manage your association’s life effectively.
